During my last job, I was tasked with working closely with several marketing
people for  many different projects. Our web resources resides firmly in IS,
but were available to Marketing whenever they needed them. Our approach was
to make the marketing people part of the development process, insofar as
coming up with graphics and look and feel issues. Other than that we had
free reign to work on the projects. As far as timeframes go, we had
production deadlines that were out of both of our hands, so we just worked
together to get them done.

-----Original Message-----
From: Frank Mamone [mailto:[EMAIL PROTECTED]
Sent: Tuesday, June 10, 2003 10:51 AM
To: CF-Community
Subject: Marketing vs MIS


For those of you working in a corporate environment, I would like to hear
how you deal with the MIS/Marketing relationship.

In my case, the web programmers are in MIS and the requirements for the
design of the Intranet/Internet sites come form Marketing. MIS also has
committments to non-marketing web applications. In my case the way we work
is totally different than them. We tend to use a more structured approach.
We need to constantly remind them that we need a solid requirement document
before we can do real work on redesigning a website. There is also lack of
understanding of the time required to do things properly.

Also, in general, where to web resources live? Marketing or MIS?

Thanks for your comments.

Frank


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