> For those of you working in a corporate environment, I would > like to hear how you deal with the MIS/Marketing relationship. > > In my case, the web programmers are in MIS and the > requirements for the design of the Intranet/Internet sites > come form Marketing. MIS also has committments to > non-marketing web applications. In my case the way we work is > totally different than them. We tend to use a more structured > approach. We need to constantly remind them that we need a > solid requirement document before we can do real work on > redesigning a website. There is also lack of understanding of > the time required to do things properly. > > Also, in general, where to web resources live? Marketing or MIS? > > Thanks for your comments.
Here's how I look at it The website is the "public face" of the company, so therefore it's a Marketing issue - content and the look all belong in the remit of Marketing The technology behind the website is IT based The content of the site and how it works is NOTHING to do with IT, the technology behind the site is NOTHING to do with Marketing Think of it this way, if you have brochures, so Marketing care what they are printed on? When Marketing are writing the copy for the brochures, do IT care what they say? If Marketing say "But the site has to be built in ASP", as them if they know what engine is in their cars, what particular software/hardware the latest brochures/price lists were printed on... If they don't know, as it's not important, ask them why this is any different... If they try to bring up the good old "my son/friend works with ASP and he says it's the best", use it back at them... "my son/friend works in Marketing and says that Blue and Green are the best colors, so we should change all of our brochures"... See how that sits <g> ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~| Archives: http://www.houseoffusion.com/cf_lists/index.cfm?forumid=5 Subscription: http://www.houseoffusion.com/cf_lists/index.cfm?method=subscribe&forumid=5 Signup for the Fusion Authority news alert and keep up with the latest news in ColdFusion and related topics. http://www.fusionauthority.com/signup.cfm Unsubscribe: http://www.houseoffusion.com/cf_lists/unsubscribe.cfm?user=89.70.5
