I agree. That's exactly how it works here. The issues we struggle with is method of work. Now, with small projects it doesn't exist.
But take a re-design of the Intranet where there is alot of talk about different ways to get at the content etc. As devlopers we need specs. For us getting specs is a problem. ----- Original Message ----- From: "Philip Arnold" <[EMAIL PROTECTED]> To: "CF-Community" <[EMAIL PROTECTED]> Sent: Tuesday, June 10, 2003 11:11 AM Subject: RE: Marketing vs MIS > > For those of you working in a corporate environment, I would > > like to hear how you deal with the MIS/Marketing relationship. > > > > In my case, the web programmers are in MIS and the > > requirements for the design of the Intranet/Internet sites > > come form Marketing. MIS also has committments to > > non-marketing web applications. In my case the way we work is > > totally different than them. We tend to use a more structured > > approach. We need to constantly remind them that we need a > > solid requirement document before we can do real work on > > redesigning a website. There is also lack of understanding of > > the time required to do things properly. > > > > Also, in general, where to web resources live? Marketing or MIS? > > > > Thanks for your comments. > > Here's how I look at it > > The website is the "public face" of the company, so therefore it's a > Marketing issue - content and the look all belong in the remit of > Marketing > > The technology behind the website is IT based > > The content of the site and how it works is NOTHING to do with IT, the > technology behind the site is NOTHING to do with Marketing > > > Think of it this way, if you have brochures, so Marketing care what they > are printed on? > When Marketing are writing the copy for the brochures, do IT care what > they say? > > If Marketing say "But the site has to be built in ASP", as them if they > know what engine is in their cars, what particular software/hardware the > latest brochures/price lists were printed on... If they don't know, as > it's not important, ask them why this is any different... > > If they try to bring up the good old "my son/friend works with ASP and > he says it's the best", use it back at them... "my son/friend works in > Marketing and says that Blue and Green are the best colors, so we should > change all of our brochures"... See how that sits <g> > > > > > ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~| Archives: http://www.houseoffusion.com/cf_lists/index.cfm?forumid=5 Subscription: http://www.houseoffusion.com/cf_lists/index.cfm?method=subscribe&forumid=5 Host with the leader in ColdFusion hosting. Voted #1 ColdFusion host by CF Developers. Offering shared and dedicated hosting options. www.cfxhosting.com/default.cfm?redirect=10481 Unsubscribe: http://www.houseoffusion.com/cf_lists/unsubscribe.cfm?user=89.70.5
