> Speaking for myself, I do question the commitment from a 
> marketing standpoint for CF.
> 
> You said that they wished to target the PHP and ASP market, 
> but this doesn't explain why there was no mention of CF 
> specific products in their initial marketing campaign. 
> 
> That contradicts a company wide commitment to a product 
> and a cohesive vision for a line of utilities that includes 
> that product.
> 
> It's like New Atlanta came out with an IDE for CFML and in 
> the next revision mentioning pages upon pages of new features 
> for .Net and nothing for the standard Bluedragon server, 
> whilst saying outside the offical marketing campaign there 
> have been several 'exciting' improvements for standard 
> Bluedragon.
> 
> That's akin to what MM is doing with their marketing.
> 
> In the offical campaign they mention improvements for .ASP 
> and .PHP. But on these lists they say that us CF Coders have 
> so much to look forward to, yet none of these are worth 
> mentioning in the official marketing campaign??? 
> 
> That does not compute.

It computes just fine to me. As a CF developer, I'm keenly aware of all
upcoming MM product releases. If I were a PHP  developer instead, I might
not even know that MM has something I can use. Macromedia needs to sell to
new customers if they want to be profitable. While it might boost our egos
as CF developers if Macromedia focused all its marketing on us, it wouldn't
be good for any of us in the long run.

Dave Watts, CTO, Fig Leaf Software
http://www.figleaf.com/
voice: (202) 797-5496
fax: (202) 797-5444

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