the search engines, especially without having the keywords actually render
on the page? I've been hearing that the engines are getting smart about not
collecting keywords from meta-tags - is that correct? What about putting
keywords in HTML that's inside of a stylesheet or DIV that is hidden? Will
Google etc pick those up? Any other good ideas?
>
IIRC, Inktomi is the only search engine that still really pays attention to
meta keywords.
The search companies are getting much better at looking at the actual
content of the page and filtering out attempts to stuff the ballot.
Unless things have changed in the last few months, the best way to get
highly ranked is to have lots of sites link to your site. And not only
should they link, but the link text should be the keywords you care about
because that is weighted heavily. Also, descriptive titles, proper use of
and descriptive H1 header and key words in the first paragraph are good too.
You have to be really careful of too much gross SEO because Google will ban
you outright if they feel you're stuffing the ballot.
The SearchEngineWatch site that Tony mentioned is a good source of info.
-Kevin
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