http://www.searchengineguide.com/lloyd/2003/1125_bl1.html
b)Keywords do indeed appear to be on the decline. However, the recent Yahoo shift away from Google results and over to Inktomi, which Yahoo owns, may indicate a rise in their use... unless Inktomi also drops them; if they haven't already. The reasoning: abuse.
c)Put your keywords in your page, url (my_keyword_laden_url.cfm) and page title for best results. Put them in the page content. If you try and hide them you will perish in flames. Search engines are actively making it their Mission In Life to find and eradicate such cheaters from the face of the Earth.
d)Don't play any games, like stuffing into alt image tags and such. They will find you, if not sooner, then later, and you will perish in flames.
e)Buy pay-per-click placement everywhere. Advertising costs money in every other sector; and that model has slowly been taking over on the web. I've got clients that literally spend thousands monthly, but they all make it back and then some.
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Matt Robertson, [EMAIL PROTECTED]
MSB Designs, Inc. http://mysecretbase.com
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