I predict that Macromedia is going to sell off ColdFusion within the next 2 years.  Their product portfolio is too diversified and their customer segments have very little in common - Flash, ColdFusion, Director, Fireworks, Breeze, and now Flex - very different developer communities.   

Macromedia is all over the place and their strongest commitment is still to their original flagship product lines.  ColdFusion was only valuable to MM because it provided the "dynamic" support that Flash was missing and it was much better than ultra-dev.   Now that .NET and PHP is gaining strength, Macromedia is having a difficult time staying loyal.

Don't get me wrong, with out a doubt, Macromedia has done a very good job with ColdFusion MX (I still think they made a serious mistake by abandoning ColdFusion Studio) but I do not believe that they are willing and better yet capable of providing the necessary support to ensure that "ColdFusion Development" stay ahead of the pack (.NET, PHP, ASP).  From an operational perspective, I don't think it's sustainable effort.

I respect Macromedia's apparent strategy but I believe that selling off ColdFusion to a very close and "up and coming" partner will do both Macromedia and ColdFusion a great deal of good.  If they don't sell off ColdFusion they should and probably will sell off something else because they are struggling trying to hold it all (ColdFusion, Breeze, Authorware, SoundEdit, Director, Contribute, Flex, Dreamweaver etc.) together.   If they have smart people on their board of directors, they are probably having this discussion as we speak, if not we should all be concerned.

We should be greatful to MM for it's investment and support of the Community, but don't do to ColdFusion what Eisner did to Disney and what TimeWarner did to AOL.


Dwayne Cole, MS in MIS, MBA
Certified Advanced ColdFusion Developer
850-591-0212


"It can truly be said that nothing happens until there is vision. But it is equally true that a vision with no underlying sense of purpose, no calling, is just a good idea - all "sound and fury, signifying nothing."  The Fifth Discipline - Peter Senge

---------- Original Message ----------------------------------
From: Dick Applebaum <[EMAIL PROTECTED]>
Reply-To: [EMAIL PROTECTED]
Date:  Mon, 29 Mar 2004 19:47:49 -0800

>After reflection:
>
>I was very upset, as are  most of about a missed opportunity.
>
>But the market will decide
>
>yes, the market will decide
>
>Dick
>
>On Mar 29, 2004, at 7:15 PM, Dick Applebaum wrote:
>
>> Danielle
>>
>>  I agree with most (if not all) of what you say.
>>
>>  RIAs... yes
>>
>>  Flex (half a job well done) --- yeah, in theory!
>>
>>  But a separate, very expensive, server to do half a job --- why,
>> little
>>  potential gain (IMO) and big potential loss (also IMO)
>>
>>  if MACR sells 1.000 or even 10.000 Flex license they will be
>> distracted
>>  and lose the war (IMO)
>>
>>  Dick
>>
>>  On Mar 29, 2004, at 6:01 PM, Danielle Romain wrote:
>>
>>  > If Macromedia sees the Internet's future in RIAs (a point to which I
>>  > agree, BTW), how does a $12000 product enable that future?
>>  >
>>  >��Flex succeeds because it bring the positives of Flash of a content
>>  > delivery standpoint while freeing developers of the Flash IDE, which
>>  > some find very intimidating.
>>  >
>>  >��In the next generation of Internet applications, it is going to be
>>  > tough to discern between a web app and a traditional desktop
>>  > application.��This is the same motivation, I think, behind
>> Microsoft's
>>  > XAML, due out with Longhorn.��Given the delays in Longhorn, its deep
>>  > Flash development base and legions of ColdFusion developers, MM has
>>  > roughly 1 year to grab market and mindshare.��While I'm sure the
>>  > niche, enterprise market is lucrative, I��think there is enough
>>  > enthusiasm among the poorer folk to have driven some impressive
>> sales
>>  > volume in this product.
>>  >
>>  >��It just seems like is overlooking a opportunity to build a
>> tremendous
>>  > technology advantage, catching Microsoft on its backfoot.
>>  >
>>  
>
>
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