But to this day, Radio Shack, and many others, still ask for at least your
zip code before ringing up a sale.  And every time I get a haircut, one of
the simplest services, I am asked to provide my telephone number so they can
track me.
 

-----Original Message-----
From: Matt Robertson [mailto:[EMAIL PROTECTED] 
Sent: Monday, March 14, 2005 3:02 PM
To: CF-Talk
Subject: Re: E-commerce - Make them register or don't make them register

The custoemr is holding money out to you.  all you have to do is reach
out and take it.

If you walk into a store, pick out a product and walk to the cash
register, can you ever remember a time when the clerk handed you the
money back and asked you for your username and password?

To me, the purpose of a web site is not to build a marketing list. 
Its to make sales.  Anything you do to get in the way of transferring
product out of your warehouse and money into your pocket is a
detriment to that prime focus, and represents a loss of understanding
of what the web site is all about.

-- 
--mattRobertson--
Janitor, MSB Web Systems
mysecretbase.com



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