Research shows that if you require people to register to use your site
60% turn away. 

If you are going to require them to register then there needs to be some
value add e.g. non-registered users can view the site but can not
participate in the interactive parts.



++++++++++
Kevin Parker
Web Services Consultant
WorkCover Corporation

p: 08 8233 2548
m: 0418 806 166
e: [EMAIL PROTECTED]
w: www.workcover.com

++++++++++

-----Original Message-----
From: Will Tomlinson [mailto:[EMAIL PROTECTED] 
Sent: Tuesday, 15 March 2005 7:15 AM
To: CF-Talk
Subject: E-commerce - Make them register or don't make them register

Ok guys, I just read in my Internet Retailer about how teen shoppers do
NOT want to register before shopping online. This plays right into my
plan on the Volleyball site as teen shoppers *are* my target audience.
My client and myself did not want to force them to register. 

Some argue that they have to enter all that info anyway when actually
making the purchase so what's the big deal? Also, that registration info
comes in handy in many different ways. 

What's everyone's opinion on the matter?

Thanks,
Will



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