>Address and card code are checked but come
>back as extra information that a lot of the merchants don't use. 

You usually can configure in the settings for the gateway how to use the 
address verification and card code. You can set it to reject orders that fail a 
certain way, and it can be used as well when calculating fraud scores. As I 
mentioned previously, use of these can help reduce not only fraud, but also 
your merchant fees...which tend to be higher for online transactions. And they 
can go even higher if you run into lots of chargebacks due to fraud. It's 
something I've learned a lot about since my software is available for sale 
immediately after purchase...yet use of these has reduced my chargebacks to 
maybe 1 or 2 a year. My biggest gripe is that even when something like address 
verification fails, it fails at the gateway level, not at the bank 
level...meaning as far as the customer's bank is concerned it was a valid 
transaction, and the funds get locked up for a day or two. Often times the 
customer will call and complain that I charged their card and their order 
didn't go through...when from my end it was a failed transaction. 

Just one of the joys of doing online business. 

--- Mary Jo


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