Actually, Ben spoke a little about the value add in the latest podcast 
at coldfusionweekly.com, albeit in an indirect manner. Aside from the 
fact that CF hasn't had a price increase since CF5, or that this is 
probably the largest new-feature release in the history of the product, 
or the fact that no other server gives you this much pertinent 
development ROI out of the box, there is also the point that the biggest 
un-marked feature is a major upgrade in the speed and performance of the 
server. Why is this important? Because it lowers your overhead costs in 
other areas, like additional equipment and licensing to support it.

Adobe has to pay developers, marketing staff, advertising costs, etc. If 
CF were an open source project it might be different, but I don't think 
you'd see the advancements to the product like you have throughout CF 
history. If you care to argue that point then maybe you'd like to ask 
Mark Drew how much help he gets writing features into CFEclipse, or the 
guys at the Smith Project about how much help outside developers are 
giving them? Mark is a wonderful freak of nature, who must code in his 
sleep to keep up with the demands of this community, and the folks at 
the Smith project will still be years before they fully catch up to what 
CF 7 can do, much less 8.

I agree with Rey. If you're having that much trouble convincing a 
potential client of the value of developing on CF then they are probably 
more trouble than they are worth. Small projects won't warrant 
Enterprise Edition. Large projects will see the ROI to make the 
purchase, especially if you show them the facts and they have enough 
sense to run the numbers. Hosting providers are popping up left and 
right to accommodate, and Adobe's pricing plan for them, coupled with 
their licensing structure on VPS's and procs, will make CF an extremely 
viable option compared to the past.

BTW, I've written the Exchange connector code in ASP before. Ben's 
little 45 line sample app, from his UG demos, would take ASP scripting 
three times the length of my arm. That's ROI. Please, give it a rest. If 
you're so upset about it then move on to the "next big thing," and let 
the rest of us enjoy what the future has to give us.

Steve "Cutter" Blades
Adobe Certified Professional
Advanced Macromedia ColdFusion MX 7 Developer
_____________________________
http://blog.cutterscrossing.com

Dale Fraser wrote:
> What's the deal with people who think that you should be happy to pay more
> because there are new features.
> 
> That makes no sense what so ever. If there were no new features, then you
> wouldn't need a new version. It's the quantity and quality of new features
> that makes people decide if they are even going to upgrade. The fact that
> it's an upgrade means they get your money again, so there is no need to get
> your money again + a premium for new features.
> 
> If all the ColdFusion die hard's who go hide in a hole and don't speak up
> when something like this stupid pricing happens then these problems are
> never going to get addressed. People are too scared to say what they think
> and risk tainting their perfect CF image.
> 
> I note that Ben & Ray have had nothing to say about the increased pricing,
> in fact they just kinda did a soft release and hope that it would sweep
> under the carpet, and no one would notice. Very Poor!
> 
> Regards
> Dale Fraser
> 
> http://dalefraser.blogspot.com
> 
> 
> 
> 
> 

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