> Yeah, clients are always going to want to know what it's going to "look 
like." However, I've found it extremely helpful to segregate 
> the wireframing from the design. 

> In my experience, most clients put the cart before the horse, 
concentrating way too much (or too early, or both) on the aesthetics 
> without giving much thought to how their site/app/whatever needs to work, 
how information will be delivered, etc.  But what they 
> don't realize is that it is, in fact, the information/content/etc. that 
should be driving the design, not the other way around.

Amen to this!  I can't count the number of times I've seen a beautiful 
design get completely hosed because the client decided at the last minute 
that half a dozen app functions should suddenly get Top Nav treatment.  
Nailing down the functional requirements first can be really helpful in 
determining what needs to be included in the design and how it needs to be 
treated (what's important, what's 2nd level, etc).



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