> I've already explained why to bother. The same argument could be made about > "Why bother changing a logo or a corporate brand?" I doubt any company gets > thousands of complaints about their current brand or logo. The reason is > optics. If you aren't into marketing you likely won't "get" it.
I'm not into marketing. But I assume that for a given marketing endeavor, one can decide whether the cost is worth the benefit. You and I have no way to accurately identify the cost or the benefit. You're speculating that the cost is low and the benefit is high. I'm speculating that the cost is higher than you think, and the benefit is lower than you think. Presumably, Adobe has better insight into both than we do. Dave Watts, CTO, Fig Leaf Software http://www.figleaf.com/ http://training.figleaf.com/ Fig Leaf Software is a Veteran-Owned Small Business (VOSB) on GSA Schedule, and provides the highest caliber vendor-authorized instruction at our training centers, online, or onsite. ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~| Order the Adobe Coldfusion Anthology now! http://www.amazon.com/Adobe-Coldfusion-Anthology/dp/1430272155/?tag=houseoffusion Archive: http://www.houseoffusion.com/groups/cf-talk/message.cfm/messageid:341629 Subscription: http://www.houseoffusion.com/groups/cf-talk/subscribe.cfm Unsubscribe: http://www.houseoffusion.com/groups/cf-talk/unsubscribe.cfm
