+1 Adobe Marketing is the failure... I see almost nothing on that front. I receive email newsletters constantly from Microsoft Evangelists who tout the conferences, tutorials, and benefits of Microsoft's offering. I rarely (never these days) receive ANYTHING from Adobe that discusses any of the above from an Adobe perspective. Adobe has content and human resources to be far more of "push" organization that it is. They seem to miss the fundamental perspective that I preach to my clients all the time. Push your benefits and products to current and prospective clients. Don't sit back and wait for them to come to you. There are *ALWAYS* others waiting to fill that void that's created and take the business which could be yours if they simply are significantly aware of what you offer and its benefits.
Adobe fails at the most fundamental marketing strategy: Developing "Top-of-mind" awareness. And let's face it... 1) When Microsoft talks, people listen. 2) When Adobe talks, people listen. 3) When developers talk, people don't listen. And the fact is... Microsoft talks... Microsoft developers don't have to. Adobe doesn't talk... Adobe developers have to do the talking. See point three above. Rick -----Original Message----- From: Jenny Gavin-Wear [mailto:[email protected]] Sent: Sunday, March 17, 2013 9:12 AM To: cf-talk Subject: RE: CF running out of steam Hi Ray, I can see that to a developer that Adobe page looks incredibly sexy. The problem being that it is not always (usually not?) the developers who hold the purse strings. Many times in this list over the last few years I have seen threads from developers asking for help in selling CF to customers or their management. Why the hell isn't Adobe doing this for them already?? Jenny -----Original Message----- From: Raymond Camden [mailto:[email protected]] Sent: 13 March 2013 21:58 To: cf-talk Subject: Re: CF running out of steam Oh I think the home page is great. http://www.adobe.com/products/coldfusion-family.html If you meant the _Adobe_ home page, I think it is great too, but I'm probably biased. ;) I can't see many coders going to adobe.com looking for random development languages. I think the audience is totally different. On Wed, Mar 13, 2013 at 4:36 PM, <> wrote: > > >>Maybe they would just Google it. > > Google is a good tool but not an excuse for having a poor home page. > > > ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~| Order the Adobe Coldfusion Anthology now! http://www.amazon.com/Adobe-Coldfusion-Anthology/dp/1430272155/?tag=houseoffusion Archive: http://www.houseoffusion.com/groups/cf-talk/message.cfm/messageid:355046 Subscription: http://www.houseoffusion.com/groups/cf-talk/subscribe.cfm Unsubscribe: http://www.houseoffusion.com/groups/cf-talk/unsubscribe.cfm
