Raymond,

I was just going on what was posted in the earlier threads about the end of
Spectra.  That's why I added the "with or without the facts comment".
During that thread, there was much speculation about what would possibly be
added to CF 5.0 (misinterpreted as future versions of CF), and I am not
certain that was ever resolved.

You have resolved this issue.  My point was that the thread contiued before
any real information was given (just as the hosting license thread).

In the seven years that I spent as Public Relations Officer in a fire
department, I can understand the frustrations of releasing information after
a fire has started (such as the Partner email coming to the list prior to
the FAQ being posted).

However, we also were in the practice of fire prevention and gave out
information to help prevent the fires.  In this case, I think MM could have
used some fire prevention.  For example, telling someone not to throw a
gasoline onto a fire before they do it, can be effective.  Telling them not
to throw gasoline onto a fire after they do it is kind of a moot point.

This is similar to the case with the FAQ.  A lot of the fuel for the Hosting
Fire would have been prevented by giving out the FAQ up front (and somebody
had to know those questions would be asked).  However, giving out that
information as a reaction to the fire is too late.  It's a good effort, but
we have already seen people who would have strung people up who mumbled the
word PHP up as heretics that are now ready to learn it themselves.  That is
how far out of control the fire got before the "wait an FAQ is coming" and
then "hey, the FAQ is here" messages came out.

I do not think that all of the negativity towards MM is warranted.  I do
believe though that from a information/marketing position MM did not think
out the release of information properly and did not prepare for the
potential reaction that it got.

1. Somebody had to realize that an email addressed to the partners would
eventually make the discussion lists. This is classic "I got mine, did you
get yours?"

2. Somebody had to realize that the questions in the FAQ would arise?

So, why not put the whole package together first before releasing the
information right before the weekend.  In doing so, much of the time spent
on this thread may have minimalized.

The same could have held true for the information that came out about
Spectra.  My issue is not with your product.  I was pointing out that people
were complaining about the price increase in CF 5.0 and that maybe there is
a benefit to that whereas the people who already shelled out the big $$$ for
Spectra are the ones who are really taking the hit.  Again, it is an
information issue.

MM has to realize that the cf community is going to be cautious under the
circumstances.  And, the fact that they have acquired a company that is
about to have a major release is no picnic for them either. Their best
option would to inform, if not over-inform, the community with proper, well
planned information releases that answer more questions than the usual 5
W's. MM has to gain the trust of the cf community and CF 5.0 is their prime
opportunity to do so.  So, giving out a little more information would have
shown that MM is committed to the community because it took the time to
consider all of the questions/concerns that could arise.

Most people assume a price increase with an upgrade.  Introducing a
completely new licensing scheme a few days before the price list comes out
without any prior information or supplemental information is alienating.
And, to say that the information was not available because the decision was
just recently made is just irresponsible and in that case any release of
information should have waited.

Just my $5.50

John Lucas
[EMAIL PROTECTED]
http://www.fastestisp.com


-----Original Message-----
From: Raymond Camden [mailto:[EMAIL PROTECTED]]
Sent: Sunday, April 29, 2001 6:39 AM
To: CF-Talk
Subject: RE: New CF5 Partner Hosting License



> I think that if we had purchased Spectra at its price tag and then learned
> that there would not be future releases (and that some of its components
> would be in CF 5.0 at a lesser cost than Spectra), then we would be more

The only Spectra 'component' in CF5 is cfdump. The plans are to move key
components into a future version of CF, not CF5.

=======================================================================
Raymond Camden, Principal Spectra Compliance Engineer for Macromedia

Email   : [EMAIL PROTECTED]
ICQ UIN : 3679482

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