[cfaussie] Re: CF vs ...

[Charlie Arehart]

That's a GREAT takeaway--and indeed mantra--for us, Robin:       Don't try to sell the CF Platform to business.  Sell CF Solutions to business.     /charlie http://www.carehart.org/blog/   From: cfaussie@googlegroups.com [mailto:[EMAIL PROTECTED] On Behalf Of Robin Hilliard Sent: Tuesday, August 08, 2006 9:20 AM To: cfaussie@googlegroups.com Subject: [cfaussie] Re: CF vs ... On 08/08/2006, at 10:30 PM, Scott Barnes wrote: Robin,   You assume there is rational conversations taking place at the management level along with Cost benefit realisation? Who here actively has had conversations about the two with management? Well, that was actually my job for a while, and it seemed to work (Telstra for example). Most of the stuff at that level is still FUD, and plenty of Microsoft partners (e.g. Accenture in Canberra) have a full time occupation sowing it - they want to sell their services just as much as we do, and they're very good at it.  But once you cut through the FUD people are pretty receptive to the CF RAD message. Actually I'm really just banging the same old drum about selling business solutions instead of technologies.  If what you sell is a person who can code in CF, you're not really talking to management at a level that they can connect with - much as I wouldn't connect with a plumber who sold themselves as a specialist fusion welder (Hmm, the other plumber told me that ".TIG" is a better welding method, and he was going to do my office for me as well in a bundle) rather than someone who could stop my pipes leaking in 20 minutes for a hundred bucks. Don't try to sell the CF Platform to business.  Sell CF Solutions to business. Robin ______________ Robin Hilliard Director - RocketBoots Pty Ltd Consulting . Software Licensing . Recruitment . Training http://www.rocketboots.com.au For schedule/availability call Pamela Higgins: w    +61 7 5451 0362 m    +61 419 677 151 f    +61 3 9923 6261 e    [EMAIL PROTECTED] or Direct: m    +61 418 414 341 e    [EMAIL PROTECTED]  *** Worldwide Adobe Licensing - Volume discounts now start at one point *** --~--~---------~--~----~------------~-------~--~----~ You received this message because you are subscribed to the Google Groups "cfaussie" group. To post to this group, send email to cfaussie@googlegroups.com To unsubscribe from this group, send email to [EMAIL PROTECTED] For more options, visit this group at http://groups.google.com/group/cfaussie -~----------~----~----~----~------~----~------~--~---