I'll be attending as well. On Tuesday, 20 March 2012 18:14:26 UTC+11, Peter Robertson wrote: > > A/B Testing with Squabble > > by Mark Mandel > > You have two designs, one with a blue button, and one with a red > button, and you think that both designs could work on your a feature > of your application. The problem is, how do you know which one is > actually better? Which design is going to convert more users into > giving you their hard earned dollars through your application? > > The fact of the matter is, you don't actually know. You can only make > a guestimate based on your experience as a web application developer, > and hope for the best. Unfortunately, real users can be a fickle > bunch that do unpredictable things, and it can be very hard to track > what the overall effect of all these changes to a site can make. > > Squabble is a server side A/B testing framework for ColdFusion that > allows you to test multiple variations of site design and/or > functionality against your real users, in real time, and quantify the > results into statistics that can actually prove which combination of > variations results in your application getting more of the conversions > that you require. This gives you amazing freedom in being able to try > out new things on established sites, as you are able to track what > changes actually effect the behaviour of your real users, and then > continually improve upon them. > > Mark Mandel is a full time consultant and lead developer on several > open source projects, most notably ColdSpring, JavaLoader, Transfer > ORM and ColdDoc and has been has been working with ColdFusion for a > number of years, including at his very own dot com back in the late > 90's. > > Mark can often be found blogging at www.compoundtheory.com, which has > housed his thoughts on ColdFusion, Java and various aspects of > software development for several years. He can also be found as a > regular poster on ColdFusion mailing lists, causing havoc in the > #coldfusion channel on Dalnet irc network and podcasting on www.2ddu.com. > > When he's not too busy writing open source software and consulting he > enjoys spending his extra time training martial arts in a wide variety > of disciplines and reading way too much fantasy literature. > > > Date: Thursday 22 March 2012 > Time: 6:30 PM > Location: > CogState > Level 2 > 255 Bourke Street > Melbourne, VIC, 3000 > > A note on the door will provide a number to ring for access. > RSVP: Please reply to this post if you are planning to attend so we > know how many pizzas to order. > > As always, many thanks to Dale Fraser and CogState for their > hospitality. We look forward to seeing you all there > > Peter Robertson > > Co-Manager > Melbourne Adobe Developers > > Steve Onnis > > Manager > Melbourne Adobe Developers
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