Geez! Lots of people! I had better bring my A game :) Mark
On Thu, Mar 22, 2012 at 1:58 PM, Devon Borysiewicz < [email protected]> wrote: > I'll be attending as well. > > > On Tuesday, 20 March 2012 18:14:26 UTC+11, Peter Robertson wrote: >> >> A/B Testing with Squabble >> >> by Mark Mandel >> >> You have two designs, one with a blue button, and one with a red >> button, and you think that both designs could work on your a feature >> of your application. The problem is, how do you know which one is >> actually better? Which design is going to convert more users into >> giving you their hard earned dollars through your application? >> >> The fact of the matter is, you don't actually know. You can only make >> a guestimate based on your experience as a web application developer, >> and hope for the best. Unfortunately, real users can be a fickle >> bunch that do unpredictable things, and it can be very hard to track >> what the overall effect of all these changes to a site can make. >> >> Squabble is a server side A/B testing framework for ColdFusion that >> allows you to test multiple variations of site design and/or >> functionality against your real users, in real time, and quantify the >> results into statistics that can actually prove which combination of >> variations results in your application getting more of the conversions >> that you require. This gives you amazing freedom in being able to try >> out new things on established sites, as you are able to track what >> changes actually effect the behaviour of your real users, and then >> continually improve upon them. >> >> Mark Mandel is a full time consultant and lead developer on several >> open source projects, most notably ColdSpring, JavaLoader, Transfer >> ORM and ColdDoc and has been has been working with ColdFusion for a >> number of years, including at his very own dot com back in the late >> 90's. >> >> Mark can often be found blogging at www.compoundtheory.com, which has >> housed his thoughts on ColdFusion, Java and various aspects of >> software development for several years. He can also be found as a >> regular poster on ColdFusion mailing lists, causing havoc in the >> #coldfusion channel on Dalnet irc network and podcasting on www.2ddu.com. >> >> >> When he's not too busy writing open source software and consulting he >> enjoys spending his extra time training martial arts in a wide variety >> of disciplines and reading way too much fantasy literature. >> >> >> Date: Thursday 22 March 2012 >> Time: 6:30 PM >> Location: >> CogState >> Level 2 >> 255 Bourke Street >> Melbourne, VIC, 3000 >> >> A note on the door will provide a number to ring for access. >> RSVP: Please reply to this post if you are planning to attend so we >> know how many pizzas to order. >> >> As always, many thanks to Dale Fraser and CogState for their >> hospitality. We look forward to seeing you all there >> >> Peter Robertson >> >> Co-Manager >> Melbourne Adobe Developers >> >> Steve Onnis >> >> Manager >> Melbourne Adobe Developers > > -- > You received this message because you are subscribed to the Google Groups > "cfaussie" group. > To view this discussion on the web visit > https://groups.google.com/d/msg/cfaussie/-/UEUAeNNAblIJ<https://groups.google.com/d/msg/cfaussie/-/UEUAeNNAblIJ> > . > > To post to this group, send email to [email protected]. > To unsubscribe from this group, send email to > cfaussie+unsubscribe@googlegroups.com<cfaussie%[email protected]> > . > For more options, visit this group at > http://groups.google.com/group/cfaussie?hl=en<http://groups.google.com/group/cfaussie?hl=en> > . > -- E: [email protected] T: http://www.twitter.com/neurotic W: www.compoundtheory.com 2 Devs from Down Under Podcast http://www.2ddu.com/ -- You received this message because you are subscribed to the Google Groups "cfaussie" group. To post to this group, send email to [email protected]. To unsubscribe from this group, send email to [email protected]. For more options, visit this group at http://groups.google.com/group/cfaussie?hl=en.
