> Yes, but someone tell me who exactly makes up an "Enterprise"
> corporation, because from what I have read online so far via Blogs,
> Forums and what not, Enterprise companies are even annoyed with the
> PRICE model itself.

Now that I am out of "antagonist" mode....

Where I was coming from was that if you already have Flash programmers in
a place then they will (or should) have established libraries that allow
them to put together Flash applications quickly.  It is like we currently
are with CFMX.  We build reusable stuff that makes doing any one job
quicker and quicker each time we do it.  Those companies who have a
reasonable investment in Flash will probably want to continue developing
with thier libraries and wont want to throw that away for FLEX.

Companies that have little (or no) Flash expertise - who are usually the
less affluent ones - would LOVE to be able to create up bits and pieces
with Flash (even whole applications) without having to learn the Flash
API's and the IDE.  Granted, with FLEX you have to learn a new set of XML
tags - but these seem to be intuitive to programmers.  Views, Windows,
Listboxes, Combo boxes, Trees - all very familiar widgets that are easy to
understand in a "tag" format.  And we already understand "hierarchy" and
"nesting".  FLEX would be perfect for this - but the value for money
cannot be justified.

It goes like this......

We are currently building "dashboard" style systems for internal use (and
possibly external use).  Flash would probably help us do some of these
(and we will probably use it for some things eventually).  FLEX would
probably make that path quicker (but wouldn't give us any real "Flash"
expertise to do the harder things that FLEX may not do - like the NYSE
dealing floor, for example).  So, we are more likely to spend the budget
in training our people to write real Flash applications - even though we
could get SWF's out quickly with FLEX.  The goal is not to get a few RIA's
happening so we can keep pace with the Macromedia world....... The goal is
to get a better user experience (which may only be achieved by writing
Flash directly and not by using FLEX OR may simply be just a better HTML
layout that provides up-to-date information when they view the page).

And, if I have to learn the Action Script 2.0 object model to extend FLEX
to work the way I want it to - then I am probably more likely just to
build everything I want in Flash directly.

So that is where the budget/pricing/value deliberations come in for us
(and we are not a "small" company by any means - although probably not as
big as BHP).  We have several full Dev-Net subscriptions,  we buy the full
MM Dev suite for our developers (even though we may not use all the
products).  We have at least half a dozen CFMX licences.  We dont mind
spending money.  I don't think we are "small" - but we musn't be
"Enterprise".

So yes, it would be nice to know what they mean by "Enterprise" as well.
<cynic mode="on">Budget of a Starship Captain perhaps ?</cynic>


> Keep in mind a lot of the High Level enterprise organisations have this
> annoying habit of refering to Flash as a TOY. Further more you are
> limited in what FLASH player itself can handle, love the product but its

> really piss poor when it comes to large amounts of data and heaps of
> MovieClips.

Interesting.... I suppose we might be suffering from that a little (the
"toy" thing).  And now that you tell me that it struggles with large
amounts of data, we (and others) may be justified in calling it a "toy".

In the stock broking industry you can really end up with a lot of data.
Even if you just want to graph a week of intra-day prices for a single
stock you will end up with a LOT of data (especially if that stock has had
a good trading week).  And often people will want to compare that data
against a competitor and or one of the generic indices.  That will double
or triple the data.

And, worse than that, people probably want the current stuff in real time
(i.e. as we get changes through).  So that brings Flash Communication
Server into the picture.

All in all, there's lots of money to pay to get the solutions, lots more
money involved in learning how to use them effectively (FLEX vs Flash
direct), and then you have to hope that the solution will actually bear up
well under the data loads.  And if it doesn't you are probably stuffed.

Yes, possibly a "toy" - and an expensive one at that.


Gary Menzel
Web Development Manager
IT Operations Brisbane -+- ABN AMRO Morgans Limited
Level 29, 123 Eagle Street BRISBANE QLD 4000
PH: 07 333 44 828  FX:  07 3834 0828

[EMAIL PROTECTED] wrote on 2004-03-30 13:34:57:

> Yes, but someone tell me who exactly makes up an "Enterprise"
> corporation, because from what I have read online so far via Blogs,
> Forums and what not, Enterprise companies are even annoyed with the
> PRICE model itself.
>
> Its one thing to approach a new market, but even that is done in a
> half-hazard way by its pricing model.
>
> I think its a case of over-dosing on BUZZ words at the moment and giving

> off this "perception" that they are attacking the FAT cats.
>
> Keep in mind a lot of the High Level enterprise organisations have this
> annoying habit of refering to Flash as a TOY. Further more you are
> limited in what FLASH player itself can handle, love the product but its

> really piss poor when it comes to large amounts of data and heaps of
> MovieClips.
>
>
> --
>
> Regards,
> Scott Barnes
> -
> http://www.mossyblog.com
> http://www.bestrates.com.au
>
>
> Philipp Cielen wrote:
> >> And relieving some of
> >>the pressure (i.e. using FLEX instead of Flash directly at a SENSIBLE
> >>price) would be a goldmine for MM if they priced it right.
> >
> >
> > Yeah but they would feel the effect on Flash/Studio MX sales on the
other
> > hand. Why buy a handful of Flash MX 2004 licenses when you can do
about all
> > you want to do with one Flex license and just script your application
right
> > on the server?
> > So the target market is not really existing customers who already buy
Flash
> > but the enterprise market where Macromedia does not yet have a huge
market
> > penetration. I think the goal is to find new markets while competing
with
> > their own existing product lines.
> >
> > Philipp
> >
> > --
> > cielen.com
> > Fressgass / Alte Oper
> > Grosse Bockenheimer Str. 54
> > 60313 Frankfurt am Main
> > Germany
> >
> > tel +49-69-29724620
> > fax +49-69-29724637
> >
> >
> >
> >
> >
>
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