On 21/12/2007, at 6:26 AM, Frank Bulk wrote: > Tom: > > So you don't think that an ISP-branded e-mail creates stickiness? > I'll have > you man our helpdesk after we send a letter to our new subscribers > from > acquisitions that they need to change their e-mail address. It's > not 100%, > but it's a significant and measureable quantity. > > We encourage our customers to use our e-mail account, but because we > believe > it reduces churn. > > Frank
>>The first ISP I worked at acquired a number of small ISPs. Rather than >>make everyone change their email address we chose to continue their >>existing email address. We lost very few customers, and those that >>stayed were pleased that they were allowed to keep their old email >>address. >>Likewise we encourage everyone to use their ISP provided mailbox. But >>I am not of the impression that the free mailbox is what causes people >>to stick around, particularly with the ISP that I work for now. >>A free mailbox just doesnt seem to be a breakthrough product that >>makes or breaks an ISP. Its just something that they all do as a >>standard provision of Internet access. >>This is just my observation during my time in the ISP industry in >>Australia. How many online sign up process's have you come across that don't accept free mailbox address's? I've come across a few. The ISP I work for supplies every user with a mailbox simply for billing and account correspondence. _______________________________________________ cisco-nsp mailing list [email protected] https://puck.nether.net/mailman/listinfo/cisco-nsp archive at http://puck.nether.net/pipermail/cisco-nsp/ _______________________________________________ cisco-nsp mailing list [email protected] https://puck.nether.net/mailman/listinfo/cisco-nsp archive at http://puck.nether.net/pipermail/cisco-nsp/
