On 21/12/2007, at 6:26 AM, Frank Bulk wrote: > Tom: > > So you don't think that an ISP-branded e-mail creates stickiness? > I'll have > you man our helpdesk after we send a letter to our new subscribers > from > acquisitions that they need to change their e-mail address. It's > not 100%, > but it's a significant and measureable quantity. > > We encourage our customers to use our e-mail account, but because we > believe > it reduces churn. > > Frank
The first ISP I worked at acquired a number of small ISPs. Rather than make everyone change their email address we chose to continue their existing email address. We lost very few customers, and those that stayed were pleased that they were allowed to keep their old email address. Likewise we encourage everyone to use their ISP provided mailbox. But I am not of the impression that the free mailbox is what causes people to stick around, particularly with the ISP that I work for now. A free mailbox just doesnt seem to be a breakthrough product that makes or breaks an ISP. Its just something that they all do as a standard provision of Internet access. This is just my observation during my time in the ISP industry in Australia. _______________________________________________ cisco-nsp mailing list [email protected] https://puck.nether.net/mailman/listinfo/cisco-nsp archive at http://puck.nether.net/pipermail/cisco-nsp/
