Rosemary,

I realize that most people do not have a clear understanding of what all the
testing terminology means but know what "vet-checked, shots, wormed" means. My
point is that by stating it in an ad, you are upfront about what you *do*, and
gamble that people will be curious enough to call anyway. After all, a breeder
using all those fancy terms must have "important", special puppies. :)

Laura Warner
Bradford, PA



>>A newspaper ad does not demean a breeder in my eyes. It's what's behind the
ad
>>that does. When you see the standard ad that reads, "Adorable Cavalier King
>>Charles Spaniel puppies; vet-checked, shots, wormed"...
>
>A reputable breeder can get her point across by explicitly stating the
>important points of her breeding stock such as, "OFA certified, CERF'd,
>patellas, heart-cleared." ...
>Laura Warner
>Bradford, PA
>

==============================

>Well,  "vet-checked, shots, wormed" will actually have some reassuring
>meaning to an uneducated buyer, it speaks of things they understand and can
>relate to; whereas sadly "OFA certified, CERF'd, patellas,
>heart-cleared"  is completely meaningless jargon to the uninitiated, and
>therein lies your problem... you are just preaching to the converted.
>
>Rosemary

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