I saw a good answer to your question in a talk by Eben Mogelen

The Problem is the Cruft and Data Dandruff of Life [30:00]: "In fact the
degree of potential informational inequality, and disruption and
difficulty that arises from a misunderstanding, a heuristic error in the
minds of human beings about what is and is not discoverable about them,
is now our biggest privacy problem. My students ... show constantly in
our dialog they still, think of privacy as the one secret they don't
want revealed. But that's not their problem. Their problem is all the
stuff that's the ... data dandruff of life, which they don't think of as
secret at all but aggregates to stuff they don't want to know. Which
aggregates not just to stuff they don't want other people to know, but
to predictive models about them which they would be very creeped out to
know exists at all. The data that we infer is the data in the holes
between the data we already know if we know enough things."

Reference:
http://www.softwarefreedom.org/news/2010/feb/10/highlights-eben-moglens-freedom-cloud-talk/

Full transcript is also available, and the video, if you want to listen
to the talk go to position 30:00.

We really need to be tinkering with the freedom box, and develop the
freedom wall wart Eben suggested. It has to be easy to use.

Mel

On Thu, 2009-07-16 at 23:45 -0600, Shawn wrote:
> http://www.priv.gc.ca/media/nr-c/2009/nr-c_090716_e.cfm
> 
> Related to this issue, I have a question.  How do you convince the 
> "average user" that this stuff matters?
> I've had more than one friend tell me "I don't care if Facebook shares 
> my info - I don't do anything that isn't public knowledge anyways." 
> They count ALL of Facebook, including all of the FaceBook apps in this 
> statement.  "Find out what star wars character you are", "Share 3 
> memories of your friend, then ask your friends to do the same for you", etc.
> 
> I find this argument is almost, but not quite, like the saying "I don't 
> do anything illegal, so that law/policy/procedure doesn't affect me". 
> Which totally ignores the question of WHY do the authorities need to be 
> able to see my ID on demand, or whatever law/policy/procedure is being 
> discussed.
> 
> How do you combat this lack of knowledge and indifference in the general 
> public?
> 
> Shawn
> 
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