David Turk sez:

>I struggle with this all the time when doing freelance work.  I can do a
>portrait in my sleep, but does that mean since it's easy for me, it
>should be cheap?  Most photographers feel they're charging for their
>expertise & skills

Exactly. It took me a long time to realize this. It probably is what put
me in the most trouble. For the longest time I would charge portions of
an hour if the job was a quickie, and just as quickly I was missing
paying my bills. Heh heh. Once I began charging a two-hour minimum to
account for driving time (time spent on the road that I can't be working
with another client) and prep time (if I have to download any update
files, etc. before I go), I found a number of things happened. One, I
stopped grumbling so much about the terrible traffic around here. That,
of course leads to a much better mood when I arrive. :)

Also, my clients began to avail themselves of that two hours if what I
was there to do didn't fill it, which means they asked more questions,
took more notes, and learned a lot more. Sometimes I was able to write
up instruction sheets for whatever I did while I was there.

So, basically, while I did it to cover drive time, the minimum is that
expertise and skills bit really.

-- 
Michael Lewis
Off Balance Productions
[EMAIL PROTECTED]
www.offbalance.com


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