>
>
>Let the product do the talking and let the marketplace decide is
>my philosophy.
Here in the united states,

the entire effort of the advertising industry is to convince the marketplace 
that an inferior product is the product of need.

get a logo, a color, and a jingle.

start with GM and ford, run through Procter gamble,   continue with BofA, 
citibank, and on forever.
crummy overpriced products, wretched service, but resolution to an identity 
crisis.


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