> To the best of my knowledge, Apple computers have always been seen
> as pricey.  Nothing ground breaking about that.  I have been hearing
> complaints about the cost of Apple machines for years, and also know
> it to be a fact.  How do I know?  Because I buy them.  Pricey at
> first, but from all I have witnessed and heard, less costly and less
> of a hassle in the long run.

Sure, but the point of the article was the rather startling turnaround in
the perception of the MS and Apple brands in the 18-34 demo. Since late
winter, Apple's rating has dropped from 70 to 12, and MS's has increased
from 0 to 46 (100 means all positive feedback, -100 means all negative, 0
means about even). In other words, in late winter, Apple was ahead 70-0.
Now, MS is ahead 46-12.


*************************************************************************
**  List info, subscription management, list rules, archives, privacy  **
**  policy, calmness, a member map, and more at http://www.cguys.org/  **
*************************************************************************

Reply via email to