On Tue, Jun 9, 2009 at 8:30 PM, Chris Dunford<[email protected]> wrote:
> Sure, but the point of the article was the rather startling turnaround in > the perception of the MS and Apple brands in the 18-34 demo. Since late > winter, Apple's rating has dropped from 70 to 12, and MS's has increased > from 0 to 46 (100 means all positive feedback, -100 means all negative, 0 > means about even). In other words, in late winter, Apple was ahead 70-0. > Now, MS is ahead 46-12. So, what does all of that actually mean? Does it mean that advertisers know how to manipulate younger consumers? Didn't those consumers within that demographic group already know that Apple computers are more expensive than most Windows machines? The ads certaily appear to imply such. Additionally, we are only talking about initial retail price, right? I also have noted in those MS ads that the buyers are making their decisions solely predicated upon two factors: The cheaper cost and the advice of Best Buy salespersons. Would anyone on this list rely upon those two criteria when making their computer purchasing decisions? Most likely not because we are probably a lot more savvy that the folks depicted in those ads. I think we all know to whom those ads are targeted. Steve ************************************************************************* ** List info, subscription management, list rules, archives, privacy ** ** policy, calmness, a member map, and more at http://www.cguys.org/ ** *************************************************************************
