I firmly endorse your thoughts, Constance. There is another consideration about Apple that has troubled me. When it's important to the corporation, minorities provide entertainment content to rollouts, and dork white guys present substance. Perhaps this is the same for other digital advertising, I'm not conversant with that. Within Apple promotion, the '50's is model: white guys carry the water, others have, at best, supportive role. The vanishingly few minorities I have encountered in my local Apple stores are exactly the same kind of solve-your-problem types that are Apple's welcome standard.
--- On Fri, 1/29/10, Constance Warner <[email protected]> wrote: From: Constance Warner <[email protected]> Subject: Re: [CGUYS] You Saw the Demo? Are you impressed? To: [email protected] Date: Friday, January 29, 2010, 10:59 AM No, I'm not OBJECTING to anything. I'm just pointing out that for 50+ per cent of the population, calling something a "pad" without a modifier (word, adjective, etc.) up front (e.g. lily pad, launch pad, mattress pad) inevitably raises mental pictures of a certain kind. If anything, the single letter "i" just intensifies the mental picture, because it turns "pad" into a really big, official deal, reinforced by tons of Madison Avenue hoopla. "Pad" also raises other mental pictures of a less sensitive sort, and there are other names for feminine sanitary supplies that I won't go into here. Frankly, I think it's hilarious. The only dismaying aspect is that Apple seems to have been blind to the way the name of a major product would resonate with 50 per cent of the population--women. It makes computing look like a boys' club thing, with no girls allowed. Which is really odd--I thought they wanted to sell as much product as they could, to as many customers as possible. As I said, a marketing blunder. On Jan 29, 2010, at 9:48 AM, tjpa wrote: > On Jan 28, 2010, at 8:39 PM, Constance Warner wrote: >> Don't be silly. All the items you cite are paired with something other than >> a single letter. > > So you object to the single letter? Now who is being silly? > > > ************************************************************************* > ** List info, subscription management, list rules, archives, privacy ** > ** policy, calmness, a member map, and more at http://www.cguys.org/ ** > ************************************************************************* ************************************************************************* ** List info, subscription management, list rules, archives, privacy ** ** policy, calmness, a member map, and more at http://www.cguys.org/ ** ************************************************************************* ************************************************************************* ** List info, subscription management, list rules, archives, privacy ** ** policy, calmness, a member map, and more at http://www.cguys.org/ ** *************************************************************************
