When you're having a discussion in which semantics are by far the biggest
point of contention, it's a pretty good idea to simply create distinct terms
for each separate part. We could say "coworking" is the act of working
together in a particular way and a "coworking space" is an environment
created to encourage coworking. Coworking spaces can attack that challenge
in a variety of different ways as can the method of coworking to achieve the
same positive end.

I think that's a reasonably fair compromise.

Best,
Riaz Virani
Special Projects Coordinator
Affinity Lab
2451 18th Street NW
Second Floor
Washington, DC 20009
(W) 202.518.6181
(C) 678.575.0631
[EMAIL PROTECTED]

On Wed, Jun 4, 2008 at 10:19 AM, Nancy <[EMAIL PROTECTED]> wrote:

>
> Tara,
>
> I think that, indeed, you are attached to the concept and rightly
> so...That's not a bad thing. I use the word "concept" intentionally
> here. While folks could get overly tied up in semantics, I think the
> key here is that you have grown a concept that you have consistently
> been referring to as "coworking" in a new definition of the word.
> After all, the word coworkers certainly doesn't refer to coworkers in
> a "coworking" setting as you and your fellow visionaries have
> developed the concept (I use the term develop intentionally, as well,
> instead of define)...  Note that I just used coworking as an
> adjective, a descripive that further defines a noun...
>
> Think about branding for those who took marketing courses or simply
> are into the history of capitalism - don't call a tissue a Kleenex,
> it's a Kleenex tissue... Band-aid was originally a brand name that
> lost it's exclusivity because of its generic use.  The amazing thing
> here is that the founders of this concept so wanted to both share the
> concept while being able to put their own personal vision into it,
> they didn't think of their rights to the word "coworking" as a part of
> their new concept. They could have made some whole logo that would
> have further protected their use of that "word" and offered its use to
> folks for a fee. Instead, they chose to share their concept and use
> the term coworking freely and openly, be it noun, verb or adjective,
> as a generic term (in marketing terms) for the concept that several
> changemakers (I like that term, too) have turned into successful
> entities (don't like that word, sounds like a creature from another
> planet!)... Citizen Agency,  Indy Hall, Cubes and Crayons.
>
> It seems to me that your definition has been incredibly inclusive. In
> fact, I wouldn't be including it, referring to it in my business plan,
> and as I promote my new business, if your definition wasn't so
> broad...
>
> I suggest that it can be used grammatically in different ways, noun,
> verb, and indeed, my favorite the adjective - thus, ADJECTIVE: "You
> haven't heard of Cubes and Crayons? It's a coworking space that is
> perfect for the professional mom." OR, VERB: "I'm coworking at Citizen
> Hall next week since I'm going to be in town and I hope I will meet
> some of the founders!" OR NOUN: "So, coworking is this cool movement
> whereby folks who are working on their own business or project can get
> out of their jammies, skip the coffee shop, and head to work for the
> day or everyday in a place set up to work around people of like
> values, doing their own thing but working in a really creative,
> supportive environment."
>
> One last comment, and I apologize if I've gone on too long... It is a
> good thing, your solid use of the term - you've coined a new meaning
> which is amazing in this world of cluttered but wonderful new
> concepts. My new business is going to be a.... triple-bottom-line
> enterprise, financially-self-sustaining nonprofit, social enterprise,
> L3C, For Benefit... There are more terms referencing the type of
> business that I plan to start than I can shake a stick at and it is a
> total problem for me... Whatever you call it, my vision, mission,
> objectives, they are all the same. But, my choice of terms could stop
> my worthwhile concept before I can even get it off the ground. You
> guys are on the right track... While the conversation is a good one in
> a self-analytical way, remember that the most important concepts or
> words relate right back to your intentions which relate to your
> values.
>
> I'll stop now! Best to all who embrace the coworking concept! (I could
> call it the coworking movement, but being a mom, the term "movement"
> will forever refer to a bodily function and does not bring to mind a
> pretty picture at all!).
>
> Nancy
>
>
> Social Entrepreneur
> Ipswich, MA
> temp website/blog:
> http://twsblog.wordpress.com/
>
>
>
> >
>

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