Thanks for the heads-up, Alex! The posts look great - thanks for offering up the thoughts for all to digest!
Susan On Jan 29, 7:05 am, Alex Hillman <[email protected]> wrote: > Howdy Everybody! > > So, a number of people here have asked here, online and offline, how > IndyHall markets itself. Nitty gritty aside, I wanted to share a resource > that drives the vast majority of my high level approach to what we've done > related to "community marketing". > > Thanks to Tara's introduction to the book in late 2006, The Cluetrain > Manifesto didn't really change, but instead validated a good deal of what I > thought was wrong with business and where it was headed. Cluetrain's vision > was very internet-centric, but I think that its core values carry through to > offline businesses as well. It's been central to a the majority of my > approach to everything I've ever done in business, IndyHall and otherwise. > > AAAAAANYWAY it's become apparent to me that *not a lot of people* have read > The Cluetrain Manifesto! > > For those unfamiliar with the book, it's based on 95 theses about how the > internet is returning voice and humanity to business as it's come to be. > Given the advent of "social media", the theses are more relevant now than > ever before. And given all of your interests in a business that hinges on > community, you *should* be interested in what this book has to say. > > The problem with the cluetrain, besides the fact that none of the local > Barnes and Nobles' carry it, is that the case studies it outlines are now 10 > years old. Which, in internet terms, is an eternity. > > So, starting at the beginning of this year, I took on my own writing > project: I've been moving through the 95 theses, one per weekday, until I've > hit every single one. I'm just wrapping up week 3, pushing Thesis #20 live > tonight at midnight. I've already had really positive feedback from a lot > of people, including the 4 original authors of The Cluetrain. > > I can consider this project "open research" for a more carefully edited > version of a book I hope to write in the 2nd half of the year...so your > participation in this project can really have a positive effect on the > outcome of that book. I greatly appreciate feedback, comments, sharing of > links, etc with your friends, colleagues, space members, etc. > > You can check out the progress, subscribe via RSS or email, etc. at this > page:http://www.dangerouslyawesome.com/cluetrain-a-day-social-graces-for-b... > subscribe to the RSS for the whole site, since I do post more than > just > for this project. > > Thanks everyone :) > > -Alex > > -- > ----- > -- > ----- > Alex Hillman > im always developing something > digital: [email protected] > helpful:www.unstick.me > visual:www.dangerouslyawesome.com > local:www.indyhall.org --~--~---------~--~----~------------~-------~--~----~ You received this message because you are subscribed to the Google Groups "Coworking" group. To post to this group, send email to [email protected] To unsubscribe from this group, send email to [email protected] For more options, visit this group at http://groups.google.com/group/coworking?hl=en -~----------~----~----~----~------~----~------~--~---
