Alex, I am always pleased to open up these discussions and find a long, thoughtful post from you. Thank you for sharing as I had no "clue". I look forward to not only tracking your progress, but adopting the ideas, as well as offering up whatever you think could be useful for your book.
Cheers, Julie Duryea owner, souk 322 nw 6th avenue, suite 200 portland, oregon 97209 p | 503.517.6900 f | 503.517.6901 skype julieduryea http://www.soukllc.com tweet soukportland On Jan 29, 7:05 am, Alex Hillman <[email protected]> wrote: > Howdy Everybody! > > So, a number of people here have asked here, online and offline, how > IndyHall markets itself. Nitty gritty aside, I wanted to share a resource > that drives the vast majority of my high level approach to what we've done > related to "community marketing". > > Thanks to Tara's introduction to the book in late 2006, The Cluetrain > Manifesto didn't really change, but instead validated a good deal of what I > thought was wrong with business and where it was headed. Cluetrain's vision > was very internet-centric, but I think that its core values carry through to > offline businesses as well. It's been central to a the majority of my > approach to everything I've ever done in business, IndyHall and otherwise. > > AAAAAANYWAY it's become apparent to me that *not a lot of people* have read > The Cluetrain Manifesto! > > For those unfamiliar with the book, it's based on 95 theses about how the > internet is returning voice and humanity to business as it's come to be. > Given the advent of "social media", the theses are more relevant now than > ever before. And given all of your interests in a business that hinges on > community, you *should* be interested in what this book has to say. > > The problem with the cluetrain, besides the fact that none of the local > Barnes and Nobles' carry it, is that the case studies it outlines are now 10 > years old. Which, in internet terms, is an eternity. > > So, starting at the beginning of this year, I took on my own writing > project: I've been moving through the 95 theses, one per weekday, until I've > hit every single one. I'm just wrapping up week 3, pushing Thesis #20 live > tonight at midnight. I've already had really positive feedback from a lot > of people, including the 4 original authors of The Cluetrain. > > I can consider this project "open research" for a more carefully edited > version of a book I hope to write in the 2nd half of the year...so your > participation in this project can really have a positive effect on the > outcome of that book. I greatly appreciate feedback, comments, sharing of > links, etc with your friends, colleagues, space members, etc. > > You can check out the progress, subscribe via RSS or email, etc. at this > page:http://www.dangerouslyawesome.com/cluetrain-a-day-social-graces-for-b... > subscribe to the RSS for the whole site, since I do post more than > just > for this project. > > Thanks everyone :) > > -Alex > > -- > ----- > -- > ----- > Alex Hillman > im always developing something > digital: [email protected] > helpful:www.unstick.me > visual:www.dangerouslyawesome.com > local:www.indyhall.org --~--~---------~--~----~------------~-------~--~----~ You received this message because you are subscribed to the Google Groups "Coworking" group. To post to this group, send email to [email protected] To unsubscribe from this group, send email to [email protected] For more options, visit this group at http://groups.google.com/group/coworking?hl=en -~----------~----~----~----~------~----~------~--~---
