>
> When we researched Fly The Coop we asked people what kind of space they
> wanted. We predicted:
>
> - Professional/business-like
> - Good transport links, but decent car-parking
> - Plenty of meeting rooms
>
> What they asked for over-whelmingly was a bohemian-style with cheap rents,
> near train stations, somewhere to stash their bicycles and a desk. The exact
> opposite of what we thought.
>
> So, go and research your audience, and then provide something they'll
> really love. Somebody with more investment will have a different audience in
> mind. FTC has a hot-desking and "flexible working solutions" space around
> the corner from us, corporate owned, furniture that must have cost a
> fortune, etc. - none of our members particularly love it, but plenty of
> other people must do.
>
> See? Room for everybody, just talk to *your* customers.


*This is ace advice.  *Nice, Paul.

-Alex, IndyHall

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