Alex is right. it was a big key to us getting off the ground with a stable base, which also gave us a great core of users that visitors could be drawn to (something to market). Nothing scares potential folks away like an empty building being billed as a "inviting, collaborative community."
That said, I do think there is some merit to current spaces collecting a list of folks who fit the coworking profile and who may need a space down the road. For example, I've ran into people who home office, share space with another business, or work out of their vehicles between sales appts who were very happy with their current arrangement when you speak to them. Down the road when I check in with them again they have soured on that arrangement, or are looking for something new, or have heard enough great things about you that they want to try it out. Touching base with them occasionally keeps you top of mind and could help keep your pipeline full. Joel Bennett Veel Hoeden From: [email protected] [mailto:[email protected]] On Behalf Of Alex Hillman Sent: Friday, January 28, 2011 11:42 AM To: [email protected] Subject: Re: [Coworking] Re: Co-working Marketing We also had built a large network of creatives 3 years prior... This is a common theme with successful coworking spaces: building a network of potential members that might need space before having a space that needs members. Sadly, this doesn't help those who've opened spaces, but it is a pattern that I think needs to be reinforced. -Alex /ah indyhall.org coworking in philadelphia On Fri, Jan 28, 2011 at 12:24 PM, Anne Kirby <[email protected]> wrote: Rob is spot on, the local press has been really supportive and seem to be very excited about coworking here in Lancaster. We also had built a large network of creatives 3 years prior with a social network group we started called The Creative House of Lancaster. Facebook, Twitter and connecting with other local groups has also been helpful and we actively host meetups, workshops and networking events in the space. On Jan 21, 3:49 pm, Rob Hudson <[email protected]> wrote: > We've had decent luck with the local press in Lancaster, PA. I say "we," but > I'm just a client who is enthusiastic about it. > > PM me and I'll send you some stuff; the one article isn't published yet. > > > > On Fri, Jan 21, 2011 at 1:14 PM, Rachel Lansky <[email protected]> wrote: > > Hello everyone! > > > I've recently begun working as a general manager for a co-working > > space in Boulder, CO, through a company called Satartup Guru. I wanted > > some advice on the best ways to reach out to people and market this > > great innovative idea. I'm looking for creative people, freelance > > writers, and anyone else who is interested in coming together as a > > group and working as a community to help spread the word about co- > > working. > > > Please let me know if you have any advice on how to market and get the > > word out there. > > > -Rachel > > > -- > > You received this message because you are subscribed to the Google Groups > > "Coworking" group. > > To post to this group, send email to [email protected]. > > To unsubscribe from this group, send email to > > [email protected] <mailto:coworking%[email protected]> <coworking%2Bunsubscribe@googlegroups .com> > > . > > For more options, visit this group at > >http://groups.google.com/group/coworking?hl=en. -- You received this message because you are subscribed to the Google Groups "Coworking" group. To post to this group, send email to [email protected]. To unsubscribe from this group, send email to [email protected] <mailto:coworking%[email protected]> . For more options, visit this group at http://groups.google.com/group/coworking?hl=en. -- You received this message because you are subscribed to the Google Groups "Coworking" group. To post to this group, send email to [email protected]. To unsubscribe from this group, send email to [email protected]. For more options, visit this group at http://groups.google.com/group/coworking?hl=en. -- You received this message because you are subscribed to the Google Groups "Coworking" group. To post to this group, send email to [email protected]. To unsubscribe from this group, send email to [email protected]. For more options, visit this group at http://groups.google.com/group/coworking?hl=en.
