>
> Nothing scares potential folks away like an empty building being billed as
> a “inviting, collaborative community.”


Brilliantly said.

/ah
indyhall.org
coworking in philadelphia


On Fri, Jan 28, 2011 at 1:55 PM, Joel Bennett <[email protected]>wrote:

> Alex is right… it was a big key to us getting off the ground with a stable
> base, which also gave us a great core of users that visitors could be drawn
> to (something to market).  Nothing scares potential folks away like an empty
> building being billed as a “inviting, collaborative community.”
>
>
>
> That said, I do think there is some merit to current spaces collecting a
> list of folks who fit the coworking profile and who may need a space down
> the road.  For example, I’ve ran into people who home office, share space
> with another business, or work out of their vehicles between sales appts who
> were very happy with their current arrangement when you speak to them.  Down
> the road when I check in with them again they have soured on that
> arrangement, or are looking for something new, or have heard enough great
> things about you that they want to try it out.  Touching base with them
> occasionally keeps you top of mind and could help keep your pipeline full.
>
>
>
> Joel Bennett
>
> Veel Hoeden
>
>
>
> *From:* [email protected] [mailto:[email protected]] *On
> Behalf Of *Alex Hillman
> *Sent:* Friday, January 28, 2011 11:42 AM
> *To:* [email protected]
> *Subject:* Re: [Coworking] Re: Co-working Marketing
>
>
>
> We also had built a large network of creatives 3 years prior...
>
>
>
> This is a common theme with successful coworking spaces: building a network
> of potential members that might need space before having a space that needs
> members.
>
>
>
> Sadly, this doesn't help those who've opened spaces, but it is a pattern
> that I think needs to be reinforced.
>
>
>
> -Alex
>
>
>
> /ah
> indyhall.org
> coworking in philadelphia
>
> On Fri, Jan 28, 2011 at 12:24 PM, Anne Kirby <
> [email protected]> wrote:
>
> Rob is spot on, the local press has been really supportive and seem to
> be very excited about coworking here in Lancaster.
>
> We also had built a large network of creatives 3 years prior with a
> social network group we started called The Creative House of
> Lancaster.
>
> Facebook, Twitter and connecting with other local groups has also been
> helpful and we actively host meetups, workshops and networking events
> in the space.
>
>
>
> On Jan 21, 3:49 pm, Rob Hudson <[email protected]> wrote:
>
> > We've had decent luck with the local press in Lancaster, PA. I say "we,"
> but
> > I'm just a client who is enthusiastic about it.
> >
> > PM me and I'll send you some stuff; the one article isn't published yet.
> >
> >
> >
>
> > On Fri, Jan 21, 2011 at 1:14 PM, Rachel Lansky <[email protected]>
> wrote:
> > > Hello everyone!
> >
> > > I've recently begun working as a general manager for a co-working
> > > space in Boulder, CO, through a company called Satartup Guru. I wanted
> > > some advice on the best ways to reach out to people and market this
> > > great innovative idea. I'm looking for creative people, freelance
> > > writers, and anyone else who is interested in coming together as a
> > > group and working as a community to help spread the word about co-
> > > working.
> >
> > > Please let me know if you have any advice on how to market and get the
> > > word out there.
> >
> > > -Rachel
> >
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