Hi Brian, I would agree with Drew, network, network, network and use social media like Twitter and Linkedin / Facebook to get talked about. Try to find out where your target audience can be found and be there!
Some things which have worked for us: Networking at Jelly events with people who appreciate coworking but aren't yet signed up with another venue. Free Passes - initially "Free Fridays" for a month but now we issue a month-long free pass for upto 5 days. Interestingly the number of converts from free pass to membership is very low - but the word of mouth from free pass users to recommend us to potential members has been high. Art Events - we use the walls as a gallery space for local artists and the Private Views have brought in lots of potential members and word of mouth recommendations. Coffee & Cake members networking on Friday Mornings - this usually brings in lots of members guests too, and several have subsequently become members. Professional events - setting up a website / social media training / PR / etc - this has brought in external participants who mix with our members. Local business directory - advertorial coverage of our space and the benefits of working from here - this has gone to 12,000 local homes. Email news letter - set up so that everyone who has touched us gets a regular round-up of whats been happening and what is coming up. Hope this is useful... James Rock Marketing Coordinator @moseleyexchange http://www.moseleyexchange.com On Apr 26, 9:47 pm, Brian Whipple <[email protected]> wrote: > I am currently working at a business incubator and I am in charge of > starting a coworking space. I have done quite a bit of research, but > there is still one hurdle that I am trying to overcome. How do I get > my first 5-10 anchor tenants? You know, the members that are always > there and are super excited about coworking. > Here is a list of events/marketing that we are going to start, but I > am looking for fresh ideas. > > 1. Coworking with the staff. (seems obvious, but hard to coordinate in > a business incubator.) > 2. Brown bag lunch on Fridays followed by coworking > 3. Emails to our current list of recipients > 4. Coworking after any other organized event. We have guest speakers > and such, and we coordinate coworking to follow each event. > > We will probably give our anchor tenants free memberships in order to > entice them to stay. > Also, we cant do any alcohol at events. Otherwise this would be a lot > easier. > > Your help is much appreciated! > Brian Whipplewww.IncubationWorks.com -- You received this message because you are subscribed to the Google Groups "Coworking" group. To post to this group, send email to [email protected]. To unsubscribe from this group, send email to [email protected]. For more options, visit this group at http://groups.google.com/group/coworking?hl=en.
