http://cocomsp.com/2011/05/why-come-to-coco/
I'd love your thoughts on this! Making the video was easy enough (one of our members is a small communications shop that works primarily in video), that I'd seriously consider making another, especially if there is another angle to take... Some background for the marketing minded... We recently started working with a marketing maven and one of the first things she told us was that we weren't reaching people who were good candidates for coworking, but for different reasons might not be making the jump. She said that coworking might be similar to other situations (organic produce, joining a yoga class or gym, trying a new cuisine) where someone likes the idea, perhaps even knows intellectually that it would be good for them -- but just can't get up the motivation to try or commit. So our marching orders were to make coworking more accessible to people who are on the outside. Video seemed the best medium. And the best approach seemed not for us to preach, but to let our members speak for themselves about their own work/life needs – and how coworking helps solve those needs. -- You received this message because you are subscribed to the Google Groups "Coworking" group. To post to this group, send email to [email protected]. To unsubscribe from this group, send email to [email protected]. For more options, visit this group at http://groups.google.com/group/coworking?hl=en.
