Hi Alex,
Alex Hillman wrote:
LightTable is:
A) an outlier. Building anything on observations of outliers is a
recipe for disaster
Well... funded projects in the $50,000+ range are outliers on
Kickstarter in general, but there are other software projects besides
light table that have succeeded in raising significant amounts. I kind
of like looking at outliers - you can learn a lot.
B) EXTREMELY niche. You're pitch is extremely broad. That's going to
impact your sales in general, and even moreso at this stage.
Coverage helps for sure, but I don't think you've actually picked an
audience to sell to. Do that, and you're entire formula changes.
Now that is certainly true. In one sense, "folks who manage projects"
is a niche, and more so when one focuses on "folks who manage virtual
projects with teams distributed across the net." In another sense,
this crosses lots of different niches - whether one is doing software
development, product development, running a marketing campaign,
organizing a flash performance, etc., the number of folks who worry
about project management are a small subset. A common set of problems,
but a dispersed audience.
Which brings me back to my questions of how to find and reach people for
whom what I'm doing will be helpful. I have a sense that a lot of my
audience can be found among the same folks who inhabit co-working
spaces, but I'm not sure - hence my inquiry to this list.
Thanks again,
Miles
--
In theory, there is no difference between theory and practice.
In practice, there is. .... Yogi Berra
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