I recently started calculating average monthly recurring revenue, average member lifetime, average lifetime of past members, member lifetime value, % renewal rates (which is the opposite of churn, but its a more emotionally positive metric) and cost to acquire new members.
How? A lot of sweat and tears plugging formulas into spreadsheets. I was nudged into measuring these metrics after running across a blog post<http://torquemag.io/the-four-things-subscription-businesses-have-in-common/> about subscription websites and another post<http://blog.asmartbear.com/bootstrapped-cpc.html> about Google AdWords that the first post linked to. Glen On Tue, Apr 1, 2014 at 5:27 PM, Alex Hillman <[email protected]>wrote: > As the business aphorism goes, it's a lot easier to keep an existing > customer than it is to get a new one. > > I know there are a variety of systems out there that people are using, I'm > wondering if anyone is actively keeping track of things like churn and > member lifetime value? > > I know that most people are more focused on attracting new members, but I > wonder who is tracking member lifetime lengths, and how? > > -Alex > > > > > > > > > -- > > /ah > indyhall.org > coworking in philadelphia > > -- > Visit this forum on the web at http://discuss.coworking.com > --- > You received this message because you are subscribed to the Google Groups > "Coworking" group. > To unsubscribe from this group and stop receiving emails from it, send an > email to [email protected]. > For more options, visit https://groups.google.com/d/optout. > -- Visit this forum on the web at http://discuss.coworking.com --- You received this message because you are subscribed to the Google Groups "Coworking" group. To unsubscribe from this group and stop receiving emails from it, send an email to [email protected]. For more options, visit https://groups.google.com/d/optout.
