Craig, can you shed more light on the strategy? I'm always in favor of trying to crack Facebook's facade and
I have a bazillion questions. What will you be trying to get people to click on? Are you pointing them to general stuff like coworking.com or to your space specifically or to some other thing? Where are you starting in terms of targeting? Location? Age? Interests? What are you focusing on? Getting them to click on coworking websites, events? I just need so much more data...before you collect the other data. Angel On Monday, June 26, 2017 at 8:09:01 AM UTC-6, Craig Baute - Creative Density Coworking wrote: > > Hey everyone, > > I'm excited to announce that I have finally launched an Indiegogo campaign > answering the question that effects all of us - *how can we use Facebook > to attract more members? * > We are asking people to contribute $50 to get the raw data. The goal is > only $1000 with stretch goals beyond $3000 where we then will test out > other networks and let the campaign run even longer. > > *Check out the page for a video and description*, > https://www.indiegogo.com/projects/coworking-marketing-data-for-independent-spaces-advertising/x/10052655 > . > > We are raising funds to run indie coworking's first long-term ad campaign > on Facebook. The goal is to know what type of ads work, which headlines, > pictures, text, placement, etc. We will then share all of the information > with people that support the campaign. > > *All of the funds raised go to the campaign.* > > We will test 3 strategies: > > Three different strategies to focus on: > > - *In-Tangibles* of Coworking - Community, work/life balance, > collaboration, etc. > - *Amenities *(the physical benefits) - Standing desks, monitors, > beer, local coffee, meeting rooms, etc. > - *Promotions* - Discounts on your first month, extra free days, bulk > pricing. > > > We'll learn what works and lowers your marketing costs > > This data will shine light on coworking ad strategies and give us insight > to drive *more tours at lower rates*. > > > *Doing this the coworking way.* > > > I'm excited to run this campaign and with everyone's support share the > data. I truly believe this will help all us run our spaces at lower costs > and build up stronger communities. > > > Once again, here is the link, > https://www.indiegogo.com/projects/coworking-marketing-data-for-independent-spaces-advertising/x/10052655 > -- You received this message because you are subscribed to the Google Groups "Coworking" group. To unsubscribe from this group and stop receiving emails from it, send an email to [email protected]. For more options, visit https://groups.google.com/d/optout.
