Angel, Thanks for your questions.
The ad campaign will be focused on a local coworking space. We don't want this to be a general coworking awareness because I don't think that will be as helpful as learning the strategies that work best for local coworking communities. Coworking in general is being promoted through traditional media and word of mouth. We really want to know what works at a local level. The first month will be focused on promoting Creative Density in Denver. After that, if we have additional funds we will rotate it to a different coworking space in a different city. New ads will tested with new strategies while retaining some of the old strategies so we collect even more data. Targeting: It will be city specific. Since the average travel time is less than 18 minutes for a member to a space we want to keep it relevant. We will also test some hyper local ones of only the surrounding zip code that is within a mile 5 minute. Focus: The focus is to really just see what they click one. Once they are in the door it will be up to the coworking space to convert them. Different ad strategies will have different landing pages. The most common two will be a landing page pushing for a free day and the other being the main home page of the coworking space. If we write an ad that has a specific angel then we will build a page based on that. indiegogo.com/projects/coworking-marketing-data-for-independent-spaces-advertising/x/10052655 <https://www.indiegogo.com/projects/coworking-marketing-data-for-independent-spaces-advertising/x/10052655> -- You received this message because you are subscribed to the Google Groups "Coworking" group. To unsubscribe from this group and stop receiving emails from it, send an email to [email protected]. For more options, visit https://groups.google.com/d/optout.
