Thanks Craig - great concept - I've put a few more dollars into the kitty.
I'm a new owner of two indy sites here in Columbus Ohio. We are small footprint, economically priced, neighborhood places with a long history in the market that has now become very competitive. Like others, I am searching for insights on how to communicate the unique organic qualities of "true" coworking communities in a marketplace increasing occupied for larger "national" competitors using some of the same language we do. One area that I'd like insight on is the inherent market segmentation that I feel comparing members drawn to smaller sites versus those that go to the nationals. I personally find that the draw is different - more focus on destination addresses, glitzy amenities and perceived value of adjacency to teams (for example someone saying "its cool because I work close to the Columbus team from [fill in the Silicon Valley startup] at [fill in national office share player]". My null hypothesis is that members drawn to our smaller, independent communities are different and will respond to different messaging. Thanks for the focus on this interesting topic - one thats important to those of us who watch every marketing dollar carefully! Cheers! Aaron from Saltmines <http://www.saltmines.us> On Wednesday, June 28, 2017 at 2:13:19 PM UTC-4, Craig Baute - Creative Density Coworking wrote: > > Thanks Tony. > > We are 68% way to our goal already. We are starting to work on the ads and > the strategy. We have Adespresso as our partners to optimize the ads so we > get the best results possible. > > If you are a coworking space owner I know the $50 price tag might be > holding you back, but I promise you this will give you some really valuable > info and save you a lot of money in wasted advertising. > > If you have any questions please feel free to shoot me a message. > > Check out the campaign: > > https://www.indiegogo.com/projects/coworking-marketing-data-for-independent-spaces-advertising/x/10052655 > > <https://www.google.com/url?q=https%3A%2F%2Fwww.indiegogo.com%2Fprojects%2Fcoworking-marketing-data-for-independent-spaces-advertising%2Fx%2F10052655&sa=D&sntz=1&usg=AFQjCNGLYRo4IT0LaH_E9wWWTz7o94SM5g> > -- You received this message because you are subscribed to the Google Groups "Coworking" group. To unsubscribe from this group and stop receiving emails from it, send an email to [email protected]. For more options, visit https://groups.google.com/d/optout.
