Hi Steve - I’m not a founder of a space so my frame of reference might be slightly off however as someone who has worked with companies on their marketing I would question
a) what the publication is and whether it’s specific to your audience (i.e a generic magazine or something aimed at likely users of a coworking space) - b) whether you could get multiple adverts in the same publication for the same cost (repetition breeds trust) - c) if you’re confident that the message and design of your advert is good enough (so many adverts are poorly done with no call to action etc) - d) if they will throw in any kind of paid editorial as well (it’s far less interruptive than an advert). Obviously with Facebook you can be a bit more targeted in terms of your audience’s demographic and geographic profile but I would say that whichever route you go down make sure to MEASURE THE RESULTS of your campaign. So many clients like to advertise because, ultimately it makes them feel warm and fuzzy and that they’ve ticked the “marketing” box for that month but so few actually check to see if they get any return on their investment (ROI) - then when the next offer of advertising comes along they have nothing to base their decisions on apart from gut instinct. The best way to do this I’ve found is to put an advert specific offer code in your advert - Something you can track back on. Hope that helps a little? Mark -- You received this message because you are subscribed to the Google Groups "Coworking" group. To unsubscribe from this group and stop receiving emails from it, send an email to [email protected]. For more options, visit https://groups.google.com/d/optout.
