Hey Steve, I recommend Facebook ads because they can be highly targeted and allow you to hit your customer repeatedly. Plus, if you integrate their pixel and Google Analytics then you can set up a more complex tracking plan that will help you lower you cost over time.
My big issue with a magazine is that your customers are really within a 15 minute radius of your location. A local magazine will hit a lot of people that aren't relevant to your business. If you have multiple locations that you can promote then it a magazine will have more value if the audience if right but mass media rarely works well for single location spots. We have been testing out a lot of Facebook ads for coworking and testing out several different strategies. We are starting to see results but we are quickly learning the best ROI is SEO. However, if you are in a competitive market for SEO then Facebook is probably the best way to get in front of people right away. -- You received this message because you are subscribed to the Google Groups "Coworking" group. To unsubscribe from this group and stop receiving emails from it, send an email to [email protected]. For more options, visit https://groups.google.com/d/optout.
