It has never sat well with me to offer discounts to larger companies that have multiple desks or memberships. If anything, they have more resources so I want to charge them more!!
Angel On Tuesday, November 6, 2018 at 6:46:01 PM UTC-7, Alex Hillman wrote: > > This rules. Also a perfect lesson in using basic economics to incentivize > the preferred outcomes. > > I actually have thought about charging MORE for teams than individuals as > they grow, rather than bulk discounts. But I love this solution and the > outcome. Well done. > > Alex > On Nov 6, 2018, 8:42 PM -0500, Carl Sullivan <ca...@yourdesk.com.au > <javascript:>>, wrote: > > This is all great stuff and a good launch point to form an action list to > implement over the next 12 months. > > One point that I have already taken action on is our community has always > been designed for creative businesses and most of our (Companies who are) > members identify as a Social / Design / Web / SEO / Architectural / Graphic > Design / Literacy / PR... Agency. But we fell into the trap of charging > more (read Sydney market prices) because we could, not because it was the > best thing for the teams. > > The learning here is that we value the diversity our small 1-4 person > companies brought to the community, but incentivised larger companies > through cheaper desks (because they bought more), the old pricing structure > was: > > 1-3 Desks... $750 a month > 4-8 Desks... $700 a month > 9+ Desks... $650 a month > > But we have now just changed it to a flat $650 per desk per month > regardless of numbers, and surprisingly (or not) 6 of our smaller companies > instantly committed to taking additional desks, which is going to > completely replace a company of 10 that are due to move out at the start of > December. > > @Angel your article was great, thanks for writing it and linking to it. > > @Alex your points on what is the actual value to members was the final > prompt for me to change the pricing up for our members, and now the > challenge is to reconnect with the community to identify other ways to > bring them value and actively support them in leaner times > > - Carl, Your Desk > > > On Friday, November 2, 2018 at 10:01:34 PM UTC+11, Jeannine van der Linden > wrote: >> >> Oh yes, so much this. >> >> I find it sort of humorous that we are now talking about whether >> coworking can survive a recession, there are serious articles from back >> then (and it wasn't that long ago) about whether coworking was really just >> a manifestation of recession and whether it would go away as soon as the >> economy took an upturn. >> >> To which I sad then as I say now, come back in ten years, we'll see then >> who's still standing. >> >> On Thursday, November 1, 2018 at 4:22:10 PM UTC+1, Angel Kwiatkowski >> wrote: >>> >>> Jeanine, >>> I remember this woman who was familiar with Cohere but was working in a >>> regular job in the next town. She showed up on our doorstep one day after >>> lunch and proclaimed, "I just got laid off. I didn't want to go home so I >>> came here instead." >>> >>> A >>> >>> On Wednesday, October 31, 2018 at 3:37:30 AM UTC-6, Jeannine van der >>> Linden wrote: >>>> >>>> This right here. >>>> >>>> I opened my first space just as the last recession was hitting -- >>>> though it was a slower, shallower curve here in Europe, the sudden shift >>>> to >>>> mandatory entrepreneurship came in like a bomb. Suddenly people were >>>> being >>>> confronted with doing the same job they always had done as an employee, as >>>> a freelancer. They were nervous and worried and not at all sure they were >>>> up for this Brave New World. >>>> >>>> I intentionally made that space homey and personal and intimate. A >>>> shiny, corporate environment was exactly what they did not want. We had a >>>> guy from the tax office come in and give lessons on how to keep books and >>>> records as a freelancer, we had intentional freelancers come in and talk >>>> about what it's like to freelance, we had folks come in and talk about how >>>> to manage your retirement now you are a freelancer. >>>> >>>> We are now two cycles away from that and have changed a lot of things >>>> since then. I sort of miss it sometimes, though I am glad those folks are >>>> settled now mostly. >>>> >>>> Tip for Coworking in a recession: keep your costs low and your powder >>>> dry. :-) >>>> >>>> On Tuesday, October 30, 2018 at 6:09:25 PM UTC+1, Alex Hillman wrote: >>>>> >>>>> >>>>> >>>>> Another thing is that when we opened (at the beginning of the last >>>>> recession) we had an INFLUX of people who were "newly independent" - some >>>>> by choice, many by force. They weren't looking for an office, they were >>>>> *looking >>>>> for people* who were already independent and they might be able to >>>>> learn from. That was literally the foundation of our first wave of >>>>> growth. >>>>> >>>>> In our next economic downturn, I expect we're going to see something >>>>> similar except that a decade later the physical and social infrastructure >>>>> to support a newly minted independent is WAY better. I think this will >>>>> likely be a good thing for coworking spaces, with a caveat that people >>>>> see >>>>> and feel a sense of connection to the other members. If not, the >>>>> coworking >>>>> space is simply a cost that can be removed/reduced. And I think >>>>> *that's* going to hurt a lot of spaces, especially the larger ones. >>>>> >>>>> >>>>>> -- > You received this message because you are subscribed to the Google Groups > "Coworking" group. > To unsubscribe from this group and stop receiving emails from it, send an > email to coworking+...@googlegroups.com <javascript:>. > For more options, visit https://groups.google.com/d/optout. > > -- You received this message because you are subscribed to the Google Groups "Coworking" group. To unsubscribe from this group and stop receiving emails from it, send an email to coworking+unsubscr...@googlegroups.com. For more options, visit https://groups.google.com/d/optout.
