Andrei wrote:
> it relevant. If your product is designed with Electronic Software
> Distribution (ESD) in mind, I would consider using online distribution
> networks to complement the traditional, dealer-based approach. Using a
> company like, for example, Digital River, you can reach potential
> buyers through your online store and the stores of Digital River's
> channel partners.
> etc.
The magic words above are "channel partners". A service which
can provide a direct-sales facility with immediate license delivery
etc. is relatively easy to find and work into -- www.swreg.org,
numerous others, or even building your own site with a multi-
currency ecommerce backend via WorldPay et al.
The issue, though, is the actual marketing of the product -- if Digital
River or others like them will help promote the product seriously
and get it into the right sets of hands, then you're onto a winner.
This also goes for any physical dealers you appoint.
On the other hand, if you have only a Web shopfront, no matter
how swish behind the scenes, the core job has not been done.
Similarly if you have a long list of dealers who are substantially
inactive in their markets. Try hard to find and pick winners, and
back them to the hilt.
Key point: "If you do no more than build it, they will NOT come!"
cheers,
peter
============================================
Peter Hyde, WebCentre Ltd & SPIS Ltd, Christchurch, New Zealand
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