Hi Peter,
I'd just like to remind everyone that our company (OpTecs) is an online
Marketing Portal, that has distributors promoting our's and our suppliers
products & services around the world. We are interested in knowing more
about the type of software that the members of this forum has to be
marketed, and receiving any proposals that would encourage us to market it
via our distributors.
Kind regards,
David Bowden
************************
Director of VoiceCafe Sales
Opportunity Technologies Ltd
Email: [EMAIL PROTECTED]
http://www.optecs.com
************************
----- Original Message -----
From: "Peter Hyde" <[EMAIL PROTECTED]>
To: <[EMAIL PROTECTED]>
Sent: Thursday, June 21, 2001 2:37 PM
Subject: RE: Dealerships
> Andrei wrote:
>
> > it relevant. If your product is designed with Electronic Software
> > Distribution (ESD) in mind, I would consider using online distribution
> > networks to complement the traditional, dealer-based approach. Using a
> > company like, for example, Digital River, you can reach potential
> > buyers through your online store and the stores of Digital River's
> > channel partners.
> > etc.
>
> The magic words above are "channel partners". A service which
> can provide a direct-sales facility with immediate license delivery
> etc. is relatively easy to find and work into -- www.swreg.org,
> numerous others, or even building your own site with a multi-
> currency ecommerce backend via WorldPay et al.
>
> The issue, though, is the actual marketing of the product -- if Digital
> River or others like them will help promote the product seriously
> and get it into the right sets of hands, then you're onto a winner.
> This also goes for any physical dealers you appoint.
>
> On the other hand, if you have only a Web shopfront, no matter
> how swish behind the scenes, the core job has not been done.
> Similarly if you have a long list of dealers who are substantially
> inactive in their markets. Try hard to find and pick winners, and
> back them to the hilt.
>
> Key point: "If you do no more than build it, they will NOT come!"
>
>
>
> cheers,
> peter
>
> ============================================
> Peter Hyde, WebCentre Ltd & SPIS Ltd, Christchurch, New Zealand
> * Web automation for online periodicals: http://TurboPress.com
> * TurboNote+: http://TurboPress.com/tbnote.htm
> -- handy onscreen notes and instant messaging
>
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