Why am I getting your mail?
At 13:18 21/06/2001, you wrote:
> >We are currently working towards establishing dealerships for our
> software product.
> >I am interested in any advise in this regard ... pitfalls, problems to
> avoid, positive
> >ways of going about it, examples of the type / level of documentation
> needed, etc ....
>
>Steven: This is not a direct answer to your question but you may find it
>relevant. If your product is designed with Electronic Software
>Distribution (ESD) in mind, I would consider using online distribution
>networks to complement the traditional, dealer-based approach. Using a
>company like, for example, Digital River, you can reach potential buyers
>through your online store and the stores of Digital River's channel
>partners. This comes at a price (setup fee plus commissions payable on
>each sale) but your product can achieve high visibility in a relatively
>short time. Of course, there are other companies serving different
>segments of the ESD market, plus a DIY store is also feasible, so
>research, brainstorming and cost/benefit analysis are required. A couple
>of other notes (this is not an exhaustive list): regardless of the
>distribution model (electronic or traditional), it is essential to have a
>robust and efficient license distribution system as well as product
>support and upgrade strategy. And your pricing structure would need to
>take into consideration direct and channel sales if you decide to have
>both. You are welcome to contact me off-line for details. Kind regards,
>
>Andrei Link
>Trimble Navigation New Zealand Ltd
><mailto:[EMAIL PROTECTED]>[EMAIL PROTECTED]
>http://www.trimble.com
>
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