Beth, David and Kireau,
Thanks a lot for your help!
I'm planning to open this cybercafe in the airport of a Latin American city
with 1-1.5M inhabitants (I won't name it here 'cos my partners are afraid
someone might steal our idea) and a high income per capita (close to
European standards). We won't have to bother with Starbucks and things like
that yet, but McDonald's is everywhere and I'm sure that they'll get some of
our younger potential clients. Another good point: the airport is only 4-5
miles away from downtown, so our clients might include people that are not
travelling or waiting for someone, but actually went to the airport just to
use the cybercafe (where it's going to be easier and cheaper to park than
downtown).
Back to the cafe: the flight information board is very important, of course!
We also intend to have a price policy similar to easyEverything in order to
attract clients out of peak hours. I'm pretty sure that a large TV with
CNN/ESPN and a lounge atmosfere might also attract unwired passengers who
just want to rest, have a coffee and wait for their flights. We're also
trying to negotiate with airlines in order to give 15 or 30 minutes free for
business class passengers ('cos the money they spend on food, beverage,
magazines and additional services will probably pay for it) and discounts
for coach passengers if a flight is delayed or something like that. Network
connections will also be available if you bring your own laptop.
My problem: How to estimate the number of terminals that I'll need? Is it
reasonable to estimate the number of clients based on the number of
passengers per day? What percentage should I use? What is the percentage of
people flying with laptops? How much time should I consider as the average
that a client will spend at the cafe? (the answer for this will probably be
much lower than in a regular cybercafe) 1 hour?
I'm asking these questions because I have to write a solid business plan in
order to raise some capital. If any one of you have experience with airport
cybercafes or have any idea about where I'd find those statistics that would
be really great!
Thanks a lot!!!
Rodrigo.
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