Did it work? or was just the planning stage of it?
At 10:28 AM 2/1/2001, you wrote:
>When we looked at doing this in an airport, we guestimated (partly from ours
>and friends experience) that 30 minutes up to 1 hour would be the norm
>unless there were flight delays. We planned on selling a minimum of 30
>minutes usage time with the customer option to take more at any stage.We
>figured that this would give us the best continuous flow of users without
>them feeling that they were being ripped off. We also planned on targeting
>the games users, especially as most families have kids in tow who are a
>nightmare to keep an eye on. What also surprised us was the number of 18/30
>type groups who end up lounging in the larger open cafe areas whilst waiting
>for flight calls.
>With regards to laptop users; a server connected to a 24 port hub which in
>turn has connector points strategically placed (fixed), either to the wall
>or from a central point on the tables was our solution. Power points were
>also incorporated into this setup.
>Even though we were aware we could get business users, we placed them very
>much of secondary importance with the arcade style predominant in our minds.
>
>Regards
>DaveS
>
> > -----Original Message-----
> > From: [EMAIL PROTECTED]
> > [SMTP:[EMAIL PROTECTED]]
> > Sent: 30 January 2001 18:19
> > To: [EMAIL PROTECTED]
> > Subject: RE: [cc] Cybercafes in airports
> >
> >
> > Beth, David and Kireau,
> >
> > Thanks a lot for your help!
> >
> > I'm planning to open this cybercafe in the airport of a Latin American
> > city
> > with 1-1.5M inhabitants (I won't name it here 'cos my partners are afraid
> > someone might steal our idea) and a high income per capita (close to
> > European standards). We won't have to bother with Starbucks and things
> > like
> > that yet, but McDonald's is everywhere and I'm sure that they'll get some
> > of
> > our younger potential clients. Another good point: the airport is only 4-5
> > miles away from downtown, so our clients might include people that are not
> > travelling or waiting for someone, but actually went to the airport just
> > to
> > use the cybercafe (where it's going to be easier and cheaper to park than
> > downtown).
> >
> > Back to the cafe: the flight information board is very important, of
> > course!
> > We also intend to have a price policy similar to easyEverything in order
> > to
> > attract clients out of peak hours. I'm pretty sure that a large TV with
> > CNN/ESPN and a lounge atmosfere might also attract unwired passengers who
> > just want to rest, have a coffee and wait for their flights. We're also
> > trying to negotiate with airlines in order to give 15 or 30 minutes free
> > for
> > business class passengers ('cos the money they spend on food, beverage,
> > magazines and additional services will probably pay for it) and discounts
> > for coach passengers if a flight is delayed or something like that.
> > Network
> > connections will also be available if you bring your own laptop.
> >
> > My problem: How to estimate the number of terminals that I'll need? Is it
> > reasonable to estimate the number of clients based on the number of
> > passengers per day? What percentage should I use? What is the percentage
> > of
> > people flying with laptops? How much time should I consider as the average
> > that a client will spend at the cafe? (the answer for this will probably
> > be
> > much lower than in a regular cybercafe) 1 hour?
> >
> > I'm asking these questions because I have to write a solid business plan
> > in
> > order to raise some capital. If any one of you have experience with
> > airport
> > cybercafes or have any idea about where I'd find those statistics that
> > would
> > be really great!
> >
> > Thanks a lot!!!
> >
> > Rodrigo.
> >
> >
> >
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