Triple Play and the move towards
Quad-play Conference 2008
“Analysing the impact of convergence and bundled media”
28th-30th October 2008, BSG House, London, UK
Sky in the UK, have already begun to prepare for the introduction of Quadruple
play and its impact on their business. The opportunity of offering a bundled
mobile, fixed line, broadband and TV solution was too much for NTL to ignore
and the rebranding of the Quadruple play service into Virgin Media has been
both expensive and a shake-up to the industry. But this isn’t only true
of the UK, as Italian operators prepare for increased reductions and
competition throughout their market. With BT's Vision offering also available
competition is increasing rapidly. Who should you be aligning yourself with?
How can you work with these companies? Do the companies themselves understand
the market they are entering?
The switch to an IP based infrastructure and the convergence of fixed-voice,
mobile, data, and video makes it harder for consumers to distinguish between
service providers on the basis of their core industry. It does not matter if
their mobile service provider is also providing their Internet access or any
other type of services. The emergence of companies that provide multiple
services based on triple and quadruple play models is forcing consumers to
re-evaluate their expectations with regards to the benefits and services that
they receive from their providers.
Visiongain’s Triple Play and the move to Quad Play conference will help
operators determine a convergence strategy to implement now that will be the
foundations for long term success and profitability in the rapidly evolving
converged market. This event will gather representatives of the wireless
industry, application providers, manufacturers, content providers and operators
to discuss these questions and view future prospects of quadplay.
Reasons to register today:
- Understand and meet the convergent requirements of consumers
- Evaluate new business models to drive take up of innovative converged
propositions
- Develop your partnership strategy to drive innovative multiplay propositions
- How could operators structure their strategies to gain revenue in
today’s converged market?
- Examine the potential of femtocells to deliver advanced converged services in
the home environment
- Monetise opportunities presented by media and communication convergence
Service providers are increasingly looking at bundling as a means of reducing
churn and increasing revenue. They hope to build on their success with two-play
by deploying triple and quadruple play packages and offering increased services
to their existing customer base. But what effect does the movement from
two-play to triple and quadruple play have on KPIs? Does the perceived value
justify the added costs? Can TV and media options replace the reducing costs of
mobile and fixed line?
Some companies such as Comcast are unimpressed by Quadruple play - who is
right? Who's strategy will work? Large regional disparities between the number
of households subscribing to bundled services exist. Similarly, the evolution
of triple and quadruple play is going to differ drastically by region. How
large will these variations be? Where are the biggest opportunities? Would
companies investments be better placed in other services or improving current
services? Find out today.
Bundling has the potential to revive the fortunes of service providers if they
develop packages that are in tune with their market segmentations. However,
these service providers also face significant hurdles along the way. What
difficulties do service providers face in convincing people to switch to triple
and quadruple play packages? Will the deployment of IPTV packages by telcos be
an essential part of their overall strategy to remain competitive? Is there a
proven business case for moving to quad play?
-Pricing-
- 2 day Conference only ticket - available for only GBP £799
- All 3 days with access to full conference and workshop - available for only
GBP £999
- How to book -
Booking is simple! All you need to register is contact Suvitha.
You can either call me on TEL:+44(0)2075499946
or email:[EMAIL PROTECTED]
Please feel free to contact me should you have any questions, or wish to
purchase a copy, I look forward to hearing from you.
Kind Regards,
Suvitha Damodaran
Visiongain - Ltd.
Plus interactive workshop on: Quad-play-mobile services
28th October 2008
Key discussion points
• Overview of Optimobile dual-mode VoIP IMS-VCC handsets and solutions
with hands-on experiences from current handsets.
• Technical Deployment scenarios for different market players. Current
solutions and standards.
• Provisioning - an essential part of any Mobile services solution
• Market examples of how WLAN-VoIP and VCC may enhance Quadplay offerings.
• Discssion: is the Mobile the hub of Quadplay solutions and is dual-mode
WiFi. Future additional Quad-play-mobile services.
Led By: Pekka Hedqvist, CTO, co-founder, Optimobile
Conference Agenda
Day One - 29th October 2008
09:00 Registration and refreshments
09:30 Chair’s opening remarks
Ajit Joakar, CEO, Futuretext
CHALLENGES & UPCOMING OPPORTUNITIES
09:40 Evolution of the telecoms and entertainment markets
• Identify the signifi cance of the Quadplay model in the current business
world landscape
• Find out more on quad play’s key drivers of success
• How will it evolve in future market? Impact of VOIP and Wi-Fi telephony
services
• An analysis on the emergence of companies that provide multiple services
based on triple and quadruple play models
Ashley Christie, Head of Mobile, CC Media Live
10:20 Triple Play and the move to Quad Play
• Standardized environments for Next Generation IPTV services
• Ongoing IPTV standardization activities - ETSI TISPAN, Open IPTV Forum,
ITU-
T IPTV GSI, DVB
• IPTV over Next Generation Networks & IMS
• Telco walled garden vs. Portal walled gardens
• Services, Signaling & User Experience
• A Real World test bed for IMS based IPTV
Oliver Friedrich,Senior research engineer,Fraunhofer FOKUS
11:00 Morning refreshments & discussion
11:20 Remote use cases in Home Safety application
• Web based home safety service
• An analysis on the different user interfaces
• What are the 3rd party options?
Päivi helanto, Development Manager, Teliasonera
12:00 Acquiring Rights for Quadplay
• What are the unique challenges
• The latest on Viacom v YouTube and other legal actions by content owners
• What are the strategies for making it work for your company
David Hansel,Partner,Memory Crystal
12:40 Networking luncheon
14:00 Panel discussion: Who are the main players in the bundled service market
and what are they doing?
• Can TV and media options replace the falling costs of mobile and fixed
line?
• How quickly will take-up of these new and emerging services grow given
the risks that may have to be faced?
• Can you afford to take these risks in order to achieve a quad play
service?
• Will you be left behind if you do not?
Ajit Joakar,CEO,Futuretext
BUSINESS MODELS
14:40 Developing converged TV offerings
• Exploiting future services and delivery of IP technologies
• Implementing converged services to increase ROI
• Case study: launching new channels in 2008
Jakub Brzeczkowski, Director TV/VOD, Orange
15:20 Afternoon refreshments
15:40 Panel discussion: The Importance of pricing
• Identify the issues that mobile operators need to be aware of
• Will the pricing of quadplay packages be a key factor in deciding how
successful sales would be?
• Making terms and conditions clearer
Ajit Joakar,CEO,Futuretext
Oliver Friedrich,Senior research engineer ,Fraunhofer FOKUS
16:20 A public service broadcaster in the on demand digital world
Simon Broad, Head of Service Development, BBC
17:00 Chairperson’s closing remarks
17:10 Networking Drinks
Take your discussions further and build new relationships in a relaxed and
informal setting.
Day Two - 12th September 2008
09:00 Registration and refreshments
09:30 Chair’s opening remarks
Ajit Joakar, CEO, Futuretext
MARKET KNOWLEDGE
09:40 IPTV global market analysis and forecasts
• Is IPTV the key to effective bundling?
• Key market drivers for IPTV
• Is the choice of content expanding?
• Does high definition broadcasting create demand for IPTV services?
• Analysis of the IPTV market and technical challenges
Marcus Liassides,CEO,Inuk Networks
10:20 The impact of femtocells in delivering voice, internet and TV services in
the home
• The role of femtocells in mobile networks
• Evolving the customer proposition from coverage to femtozone services
• Integrating 3G handsets into the home network
Chris Cox,Director of Marketing Programmes,ip.access
11:00 Morning refreshments & discussion
TECHNICAL IMPACT & USER EXPERIENCE ISSUES
11:20 Strategies for migrating from a legacy multiplay systems environment to a
one that supports fully converged Quadplay offerings
• Understanding the difference between a multiplay and a fully converged
environment
• Developing a transition plan for the migration from legacy systems
• Assessing the requirements and the available solutions for converged
offerings
• Previous experience from different markets around the world
Mervyn Wingfield, Principal Consultant, Convergys
12:00 Panel discussion: Analysing the term convergence to promote better
relationships cross industry
• Recognising the different aspects of convergence
• Discussing whether convergence is high on the business agenda
• Understanding the modern world of communication and the rise of consumer
choice and control
• Examining the separation between infrastructure and services
Panellists:
Ajit Joakar, CEO, Futuretext
Milanese Italo, Senior project leader, Telecom Italia
Michelle Hinde-Smith, Associate, Memory Crystal
Oliver Friedrich, Senior research engineer, Fraunhofer FOKUS
12:40 Networking luncheon
14:00 Case study: Telecom Italia experience about IPTV and Mobile TV within its
Quadruple Play offer
• Italian TV market
• Digital TV and the Multiple Play for Telecom Italia
• Mobile TV in Telecom Italia
• IPTV and mobile TV: some remarks about the future
Milanese Italo, Senior project leader, Telecom Italia
14:40 Case study - Optimobile is a leading provider of FMC solutions, adressing
3G/WiFi mobiles and seemless VCC services
• IMS VCC solutions
• Different market players, incumbents, corprorate, Triple/Quadruple-play,
MVNO, broadband, pure VoIP operators
• Currently available terminals now and future, platforms, performance
• Does a particular company tend to embrace a particular approach?
Pekka Hedqvist, CTO, Co-founder, OptiMobile
15:20 Afternoon refreshments
15:40 How can service providers improve profitability using new converged
services?
• Market and end-user requirements that force broadband providers to move
into new services
• How convergence can help service providers develop new markets
• Challenges that converged services present to broadband providers
• Convergence strategies available to traditional service providers
• How is this a tremendous global opportunity?
Representative, Swisscom
16:20 Panel Discussion – SWOT analysis
• Strength, Weakness, Opportunities & Threats of the Quadplay business
model
Ajit Joakar, CEO, Futuretext
David Hansel, Partner, Memory Crystal
Oliver Friedrich, Senior research engineer, Fraunhofer FOKUS
17:00 Chairperson’s closing remarks and end of conference
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